Move fast and break things

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Move Fast and Break Things was a keynote presented by Amure Pinho at Founders Institute Chile. The keynote was about marketing for startups, and the presentation describes a little part of it, in fact, it shows that we have bigger problems prior to marketing. But when we need to think about it, there are some basic cool stuffs that cannot be forgot and thats what we talk about. Direct, clean, objective shit. When Founders Institute release the video of the presentation I'll add at the end of slides (so it will be a lot easier to understand).

TRANSCRIPT

MOVEFAST ANDBREAKTHINGS

Friday, July 5, 13

We all started with a problem, right?

Friday, July 5, 13

GET OUT THEFUCK*&GBUILDING

We all started with a problem, right?

Friday, July 5, 13

Friday, July 5, 13

VALIDATION

Friday, July 5, 13

VALIDATIONSOLUTION

Friday, July 5, 13

VALIDATIONSOLUTIONMVP

Friday, July 5, 13

VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENT

Friday, July 5, 13

VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENTMETRICS

Friday, July 5, 13

We segmented

our efforts in 4 categories

Friday, July 5, 13

We segmented

our efforts in 4 categories

Early Adopters

Friday, July 5, 13

We segmented

our efforts in 4 categories

Early AdoptersClients

Friday, July 5, 13

We segmented

our efforts in 4 categories

Early AdoptersClientsInvestors

Friday, July 5, 13

We segmented

our efforts in 4 categories

Early AdoptersClientsInvestorsPress

Friday, July 5, 13

Early Adopters

Friday, July 5, 13

Early Adoptersthey didnt bought your mvp

Friday, July 5, 13

share every victory and every challenge, share the dream and vision

Early Adoptersthey didnt bought your mvp

Friday, July 5, 13

share every victory and every challenge, share the dream and vision

Early Adoptersthey didnt bought your mvp

be an anthropologist, discover everything. Dont validate your opinion, validate hipotesys

Friday, July 5, 13

Clients

Friday, July 5, 13

ClientsDont go for acquisition if your product sucks

Friday, July 5, 13

Activation and retention are priorities

ClientsDont go for acquisition if your product sucks

Friday, July 5, 13

Activation and retention are priorities

ClientsDont go for acquisition if your product sucks

Measure what is relevant

Friday, July 5, 13

Activation and retention are priorities

ClientsDont go for acquisition if your product sucks

Measure what is relevantImprove your metrics everytime

Friday, July 5, 13

Activation and retention are priorities

ClientsDont go for acquisition if your product sucks

Measure what is relevantImprove your metrics everytimeKnow where they are and marriage

Friday, July 5, 13

Investors

Friday, July 5, 13

InvestorsSomeday youll need them. Dont panic and look busy.

Friday, July 5, 13

Do your thing with all of them

InvestorsSomeday youll need them. Dont panic and look busy.

Friday, July 5, 13

Do your thing with all of them

InvestorsSomeday youll need them. Dont panic and look busy.

Always have a deck

Friday, July 5, 13

Do your thing with all of them

InvestorsSomeday youll need them. Dont panic and look busy.

Always have a deckInvestors love validation>growth

Friday, July 5, 13

Do your thing with all of them

InvestorsSomeday youll need them. Dont panic and look busy.

Always have a deckInvestors love validation>growthAnswer quick

Friday, July 5, 13

Press

Friday, July 5, 13

PressSounds like investors, but without the money.

Friday, July 5, 13

Create an unique URL for that yoursite/press

PressSounds like investors, but without the money.

Friday, July 5, 13

Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contacts

PressSounds like investors, but without the money.

Friday, July 5, 13

Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contactsPraise them after mentioning you, give them ego, power.

PressSounds like investors, but without the money.

Friday, July 5, 13

HOW TO SPREAD THE WORD?

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Its all about FreudFriday, July 5, 13

REMEMBERTHE TIME YOU WERE A CAVEMAN

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A good product appeal directly to

peoples primal need for things like:

Friday, July 5, 13

A good product appeal directly to

peoples primal need for things like:

Sex

Friday, July 5, 13

A good product appeal directly to

peoples primal need for things like:

SexPower

Friday, July 5, 13

A good product appeal directly to

peoples primal need for things like:

SexPowerMoney

Friday, July 5, 13

A good product appeal directly to

peoples primal need for things like:

SexPowerMoneyTime*

Friday, July 5, 13

A good product appeal directly to

peoples primal need for things like:

SexPowerMoneyTime**He didnt said this

Friday, July 5, 13

Startup is a marathon. Winners will be the ones that understood the

psychological behavior behind your customers segment.

Users are waiting for products that simplifies and direct them to experiences

with rewards.You give, they give.

Friday, July 5, 13

some casesFriday, July 5, 13

PitacoFriday, July 5, 13

Friday, July 5, 13

Very short lean cycle so users fell the product improvement

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old ones

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing page

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is God

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.

Friday, July 5, 13

Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.USE PUSHs.

Friday, July 5, 13

DujourFriday, July 5, 13

Friday, July 5, 13

An amazing early adopters case

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problem

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)

Friday, July 5, 13

An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)Hunt for influencers ( with the first celebs, the viral loop started)

Friday, July 5, 13

DONE IS BETTER THAN PERFECTFriday, July 5, 13

obrigado

Friday, July 5, 13