Move fast and break things

Download Move fast and break things

Post on 21-Oct-2014

587 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

Move Fast and Break Things was a keynote presented by Amure Pinho at Founders Institute Chile. The keynote was about marketing for startups, and the presentation describes a little part of it, in fact, it shows that we have bigger problems prior to marketing. But when we need to think about it, there are some basic cool stuffs that cannot be forgot and thats what we talk about. Direct, clean, objective shit. When Founders Institute release the video of the presentation I'll add at the end of slides (so it will be a lot easier to understand).

TRANSCRIPT

<p>MOVEFAST ANDBREAKTHINGS</p> <p>Friday, July 5, 13</p> <p>We all started with a problem, right?</p> <p>Friday, July 5, 13</p> <p>GET OUT THEFUCK*&amp;GBUILDING</p> <p>We all started with a problem, right?</p> <p>Friday, July 5, 13</p> <p>Friday, July 5, 13</p> <p>VALIDATION</p> <p>Friday, July 5, 13</p> <p>VALIDATIONSOLUTION</p> <p>Friday, July 5, 13</p> <p>VALIDATIONSOLUTIONMVP</p> <p>Friday, July 5, 13</p> <p>VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENT</p> <p>Friday, July 5, 13</p> <p>VALIDATIONSOLUTIONMVPCUSTOMER DEVELOPMENTMETRICS</p> <p>Friday, July 5, 13</p> <p>We segmented </p> <p>our efforts in 4 categories</p> <p>Friday, July 5, 13</p> <p>We segmented </p> <p>our efforts in 4 categories</p> <p>Early Adopters</p> <p>Friday, July 5, 13</p> <p>We segmented </p> <p>our efforts in 4 categories</p> <p>Early AdoptersClients</p> <p>Friday, July 5, 13</p> <p>We segmented </p> <p>our efforts in 4 categories</p> <p>Early AdoptersClientsInvestors</p> <p>Friday, July 5, 13</p> <p>We segmented </p> <p>our efforts in 4 categories</p> <p>Early AdoptersClientsInvestorsPress</p> <p>Friday, July 5, 13</p> <p>Early Adopters</p> <p>Friday, July 5, 13</p> <p>Early Adoptersthey didnt bought your mvp</p> <p>Friday, July 5, 13</p> <p>share every victory and every challenge, share the dream and vision</p> <p>Early Adoptersthey didnt bought your mvp</p> <p>Friday, July 5, 13</p> <p>share every victory and every challenge, share the dream and vision</p> <p>Early Adoptersthey didnt bought your mvp</p> <p>be an anthropologist, discover everything. Dont validate your opinion, validate hipotesys</p> <p>Friday, July 5, 13</p> <p>Clients</p> <p>Friday, July 5, 13</p> <p>ClientsDont go for acquisition if your product sucks</p> <p>Friday, July 5, 13</p> <p>Activation and retention are priorities</p> <p>ClientsDont go for acquisition if your product sucks</p> <p>Friday, July 5, 13</p> <p>Activation and retention are priorities</p> <p>ClientsDont go for acquisition if your product sucks</p> <p>Measure what is relevant</p> <p>Friday, July 5, 13</p> <p>Activation and retention are priorities</p> <p>ClientsDont go for acquisition if your product sucks</p> <p>Measure what is relevantImprove your metrics everytime</p> <p>Friday, July 5, 13</p> <p>Activation and retention are priorities</p> <p>ClientsDont go for acquisition if your product sucks</p> <p>Measure what is relevantImprove your metrics everytimeKnow where they are and marriage</p> <p>Friday, July 5, 13</p> <p>Investors</p> <p>Friday, July 5, 13</p> <p>InvestorsSomeday youll need them. Dont panic and look busy.</p> <p>Friday, July 5, 13</p> <p>Do your thing with all of them</p> <p>InvestorsSomeday youll need them. Dont panic and look busy.</p> <p>Friday, July 5, 13</p> <p>Do your thing with all of them</p> <p>InvestorsSomeday youll need them. Dont panic and look busy.</p> <p>Always have a deck</p> <p>Friday, July 5, 13</p> <p>Do your thing with all of them</p> <p>InvestorsSomeday youll need them. Dont panic and look busy.</p> <p>Always have a deckInvestors love validation&gt;growth</p> <p>Friday, July 5, 13</p> <p>Do your thing with all of them</p> <p>InvestorsSomeday youll need them. Dont panic and look busy.</p> <p>Always have a deckInvestors love validation&gt;growthAnswer quick</p> <p>Friday, July 5, 13</p> <p>Press</p> <p>Friday, July 5, 13</p> <p>PressSounds like investors, but without the money.</p> <p>Friday, July 5, 13</p> <p>Create an unique URL for that yoursite/press</p> <p>PressSounds like investors, but without the money.</p> <p>Friday, July 5, 13</p> <p>Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contacts</p> <p>PressSounds like investors, but without the money.</p> <p>Friday, July 5, 13</p> <p>Create an unique URL for that yoursite/pressHave a press release complete with history, present, future, images, logos contactsPraise them after mentioning you, give them ego, power.</p> <p>PressSounds like investors, but without the money.</p> <p>Friday, July 5, 13</p> <p>HOW TO SPREAD THE WORD?</p> <p>Friday, July 5, 13</p> <p>Its all about FreudFriday, July 5, 13</p> <p>REMEMBERTHE TIME YOU WERE A CAVEMAN</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>Sex</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>SexPower</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>SexPowerMoney</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>SexPowerMoneyTime*</p> <p>Friday, July 5, 13</p> <p>A good product appeal directly to </p> <p>peoples primal need for things like:</p> <p>SexPowerMoneyTime**He didnt said this</p> <p>Friday, July 5, 13</p> <p>Startup is a marathon. Winners will be the ones that understood the </p> <p>psychological behavior behind your customers segment.</p> <p>Users are waiting for products that simplifies and direct them to experiences </p> <p>with rewards.You give, they give. </p> <p>Friday, July 5, 13</p> <p>some casesFriday, July 5, 13</p> <p>PitacoFriday, July 5, 13</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old ones</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing page</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is God</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.</p> <p>Friday, July 5, 13</p> <p>Very short lean cycle so users fell the product improvement20% new features, 80% improve old onesWe are an app. So, appstore is the place!Smart banner app on our landing pageFound key partners (O Globo)Rating is king and design is GodCreate a cool communication channel.USE PUSHs.</p> <p>Friday, July 5, 13</p> <p>DujourFriday, July 5, 13</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters case</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters caseBe an anthropologist, live the problem</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)</p> <p>Friday, July 5, 13</p> <p>An amazing early adopters caseBe an anthropologist, live the problemFind your customer segment (bloguers that know fashion)Be where your customer lives (widget, landing, trendsetters, events)Make them proud of been part of it. Engage them. (Contests, micro events, user photos on mailing)Hunt for influencers ( with the first celebs, the viral loop started)</p> <p>Friday, July 5, 13</p> <p>DONE IS BETTER THAN PERFECTFriday, July 5, 13</p> <p>obrigado</p> <p>Friday, July 5, 13</p>