Download - Motion on the Ocean Line Sheet
Kate BettyBy: Katelyn Cunningham
The Motion of the OceanSpring
Group: Coral ReefSportswear
Line Sheet
Merchandise Plan & Customer Profile Target Market: Women who are Asian or Caucasian between the ages of 25 and 35 who live in warm climates and near the ocean. They have medium high to high discretionary income and enjoy being outside, hanging out with friends, traveling, and strolling beach towns. She may be married but no children, she has a laidback career, and a carefree lifestyle. She shops at small high-‐end boutiques and major department stores. Season: Spring 2013 Market: Contemporary Age Range: 25-‐ 35 Size Ranges: 0-‐12 Figure Type: Slim and tall Price point-‐ Bridge Price Range: Tops: $60-$200 Pants: $90- $200 Skirts: $100- $180 Dresses: $100- $500 Jackets: $100- $300 Accessories: $75- $450 Stores: Neiman Marcus, Nordstrom, and Saks Competitors: Alice and Olivia, Free People, Holly Fulton Trends: Some upcoming trends that are used in this collection include silhouettes, materials, and styles. Some silhouettes include Shift for its large surface for adding prints and detail and hourglass to flatter the waist. Materials include silk for its mimicking ability of movement of the ocean and it’s shine and leather to give the capture the structure of the ocean. Some of the key styles of the season I used are embellishments such as beadwork to imitate the complexity of the reefs and life in the ocean. I’m unitizing keyholes and cutouts to make the clothes cooler for the season and also to capture the beach looks. I will also be using pleats to capture fullness and movement.
Kate Betty
Knitted blouse with leather detailWholesale: $160Retail: $320#sp-co3Laser cut leather strapsHigh-lo hemFitted
SweaterWholesale: $90Retail: $180#sp-co14Hand beaded necklineFittedLong sleeves
Knit UnisuitWholesale: $60Retail: $120#sp-co18To be worn under jumpsuitBoy short styledFitted
Fan Coral Seaweed Acropora
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Cable Knit
Kate Betty
Laser cut leather Skirt#SP-CO11Wholesale: $170.00Retail: $340.00- Laser cut- Lined-Side zipper
Laser Cut leather shortsWholesale: $180.00Retail: $360.00#sp-co8-Laser cut leather-Lined-Back zipper closure
Crop TopWholesale: $120Retail: $240#sp-co15-Laser cut leather-Side zipper closure -Lined
Fire Coral Sand
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Leather
Kate Betty
Embellished Blousewholesale: $110retail: $220#sp-co16Hand beaded cu�s and placketHook and bar closures5 Button placket
Embellished JumpsuitWholesale: $220Retail: $440#sp-co17Hand beaded cu�s and necklineHook and bar cu� closureLoose �t
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
Shallow Waters Rocky Shore Christmas Tree
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Chi�on
Kate Betty
Pleated dress with leather detailWholesale: $120Retail: $240#sp-co1Spaghetti strapsKnife pleatsBust darts
Sweeper pantWholesale: $100Retail: $200#sp-co9High waistedKnife pleatedInvisible Zipper
Fire Coral Sand
Clown Fish Rip Tide Deep Sea
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
Leather
Crepe De Chine
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Kate Betty
Leather detailed pantWholesale: $120Retail: $240#sp-co6Laser cut leather detail down legsSmall front welt pocketsCu�Fly closure/ hook and bar
Leather Detailed ShortsWholesale: $75Retail: $150#sp-co7Laser cut leather on HemLeather trimmed pocketsInvisible zipper
CapeWholesale: $70.00Retail: $140.00#sp-co12Leather strap closure with button3/4 LengthLined
Leather Detailed BlouseWholesale:: $32.00Retail: $64.00#sp-co5Laser cut leather necklineKeyhole featureSplit shoulder
Fire Coral Sand
White Tip Fish eye Green Water
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
Twill
Leather
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Kate Betty
Embellished BlouseWholesale: $70Retail: $140#sp-co4Hand beaded front yokeCu�ed sleeves
Embellished shortsWholesale: $90Retail: $180#sp-co10Hand beaded Cu�sFly opening/ hook and bar2 Patch and 2 hip pockets
BlazerWholesale: $150Retail: $300#sp-co13Hand beaded lapel1 Button closureNotch collarLined
Embellished DressWholesale: $200Retail: $400#sp-co2V-neckHand sewn beading the length of dressSide Invisible zipper
White Tip Fish eye Green Water
Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Twill
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Silver fish
2x2 Twill
Purple fish Gold fish
Red tenticle Teal Tenticle Purple tenticle
Pink jelly Green jelly Blue jelly
Dyed Dress#sp-oo1Wholesale- $120Retail- $240-Drop back-Support strap-Jelly �sh dyed
Dyed Dress#sp-oo2Wholesale- $120Retail- $240-Scoop neckline-Sleeveless-Octopus dyed
Dyed Top#sp-oo12Wholesale- $75Retail- $150-V-neckline-Spaghetti straps-Fish dyed
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
White Tip
Open Ocean TenticleAlgea
Rip Tide
Nude
Organza
Twill Base
Lining
Sheer Sleeve Blazer#sp-oo3Wholesale- $160Retail- $320-Shaw collar-Contrast top sleeve-1 button closure
Crop Jacket#sp-oo8Wholesale- $170Retail- $340-Sheer contrast Cu� and collar-Lined-Princess Lines
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
White Tip
Open Ocean TenticleAlgea
Rip Tide
Twill Base
Organza
Sheer Cu� Top#sp-oo11Wholesale- $60Retail- $120-Sheer cu� top-Sheer Cu�s-Scoop neckline-Loose �t
Sheer Cu� Shorts#sp-oo13Wholesale- $80Retail- $190-Sheer Cu�-Flt front/ Hook and bar closure-Hip pockets-Back Yoke
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Shallow Waters White tip Jelly cap
White Tip Rip Tide
Faille
Organza
Sheer Yoke Blouse#sp-oo4Wholesale- $65Retail- $130-Contrast yoke-Sleeveless-Scoop neckline
Sheer Band Skirt#sp-oo5Wholesale-$105Retail- $210-Contrast band-Waist Darts-Side invisiable zipper
Sheer Cover Skirt#sp-oo10Wholesale- $110Retail- $220-Sheer overlay-Waved waistband-Side invisiable zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Tropic waters Bait Ball Clear Skies
White Tip Rip Tide
Organza
2x2 Twill
Bandou Top#sp-oo6Wholesale- $55Retail- $110-Flowing motion-Hook and bar closure in back
Crop Top#sp-oo9Wholesale- $60Retail- $120-Sheer contrast Yoke-Sweetheart neckline-3 button closure on back
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
z
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Shallow Waters White tip Jelly cap
Faille
Maxi Skirt#sp-oo7Wholesale- $120Retail- $240-Wrap closure-Hook and bar closure/ inside button-Open in front
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
White Tip
Twill
Sunny reflection Clear Skies
Leather
Lining
Sunset Sin
Nude
Leather Pleated Dress#SP-TP4Wholesale- $400Retail- $800-Laser cut leather-Pleated skirt-V-neckline-Invisible side zipper
Leather Cap Dress#SP-TP6Wholesale- $340Retail- $680-Laser cut leather-Pleated skirt-Cap sleeves-5 Button up back
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Leather
LiningSunset Sin
Nude
Leather Dress#SP-TP3Wholesale- $475Retail- $950-Laser cut leather-Sweetheart neckline-Invisible side zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
White Tip
Twill
Sunny reflection Clear SkiesOrganza
White tipRip TideLining
Nude
Overlay dress#SP-TP2Wholesale- $240Retail- $480-Organza overlay-V-neck-Spaghetti straps-Invisible side zipper
2 Tier Dress#SP-TP7Wholesale- $225Retail- $450-Organza overlay-Sweetheart neckline-Structured Bodice-Invisible side zipper
Organza Midri� Dress#SP-TP5Wholesale$220Retail- $440-Organza midri� and sleeves-Full skirt-Scoop Neckline-Invisible side zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Leather
Organza
Lining
Sunset Sin
White tipRip Tide
Nude
Laser Overlay dress#SP-TP1Wholesale- $495Retail- $990-Laser cut leather under-Organza overlay-V-neck-Lined-Invisible side zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Sun/SunsetSea Foam/ Wave White tip/Rip Tide
Nude
Lining
Slub Satin
White tip
Organza
SunRip Tide
Tutu Styled Dress#SP-WB01Wholesale- $325Retail- $650-Sweetheart neckline-Fitted Bodice-Full Organza Skirt
Fitted One Shoulder#SP-WB02Wholesale- $275Retail- $550-Fill one shoulder-Side zipper-Darts
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Nude
Lining
Sun/SunsetSea Foam/ Wave White tip/Rip Tide
Slub Satin
Simple Sexy Dress#SP-WB07Wholesale- $200Retail- $400-Sweetheart neckline-Fitted-Side Zipper-Princess lines
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Nude
LiningWave White Tip Clear Skies
Faille
Attachable Hip Skirt#SP-WB08Wholesale- $275Retail- $550-Structures Hips-Full Skirt
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Sun/SunsetSea Foam/ Wave White tip/Rip Tide
Nude
Lining
Slub Satin
White tip
Organza
SunRip Tide
Pleated Overlay#SP-WB03Wholesale-$300Retail- $600-Folded till waist, release for full skirt-Side zipper-Sweetheart bodice
Fan Nickline Dress#SP-WB05Wholesale- $287Retail- $575-Darted bodice-Scoop neckline-Side Zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Nude
Lining
Slub Satin
Sun/SunsetSea Foam/ Wave White tip/Rip Tide
Wave White Tip Clear Skies
Faille
Wave Cutout dress#SP-WB04Wholesale- $350Retail- $700-One Shoulder-Contrast skirt/Bust-Side Zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Nude
Lining
Wave White Tip Clear Skies
Faille
White tip
Organza
SunRip Tide
Fanned Bust Dress#SP-WB06Wholesale- $275Retail- $550-Rouched Bodice-Sweetheart neckline-Full Skirt-Side Zipper
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Gold Silver
MetalRope Dust
Metal
Rope
Rope Bracelet#SW12-03Wholesale- $75Retail- $150-5mm chain-Linking rope-Metal Stops-Claw closure
Rope Necklace#SW12-04Wholesale-$100Retail- $200-Sti�ened rope-Metal stops-Metal bracket-5mm Chain-Claw closure
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Gold Silver
Metal
Cleat Ring#SW12-05Wholesale- $125Retail- $250-Double �nger ring-Top screws-Metal knot detail
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Nude
Rope/ DustWood/MoldRust/Rock
Gold Silver
Metal
Leather
Lining
Envelope Clutch#SW12-01Wholesale- $275Retail- $550-Rope and cleat closure-Contrast strips-Back zipper pocket-Lined
Treasure chest Bag#SW12-02Wholesale- $375Retail- $750-15mm Chain Strap-Contrast bands-Clasp Closure-Metal feet and Corner plates-Lined
Kate Betty Sizes: 0-12Order Date: Dec 2013Delivery: March 2014
Minimum: 3 Styles Terms: 15 Days net
Spring
1300 Spring StreetLos Angeles, CA 90017
(352)697-2705
Rope/ DustWood/MoldRust/Rock
Gold Silver
Metal
Leather
Cu� Pumps#SW12-06Wholesale- $450Retail- $900-Single strap over toes-Metal cu� at ankle-5” Heel-Platform