Download - Mobile app development Mohammad Anwar
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HOUSTON INTERNET MARKETING FORUM Mobile Application Development Presenter: Mohammad Anwar Date: July 19th 2011
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Mobile App: Intro
• Mobile Apps Surge • As important as having a website about 10 years ago.
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Mobile OS choices
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Market Shares
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Development Languages
• iPhone -- Objective C
• Android – Java
• Symbian -- C++
• Blackberry – Java
• Windows Phone -- XNA or Silver Light
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Problems…
• Requires development efforts across different platforms
• Increase cost of development
• Learning curve
• Too many devices and too many app stores
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How to determine which platform to develop on first? • Nature of the app
• Audience
• Geographical reach
• Paid vs Unpaid
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Develop using cross-platform tools
• Ansca Mobile • PhoneGap • Appcelerator
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Mobile Friendly Web site vs Native
• Native has the option to access… • Accelerometer • Camera • Compass • Contacts • File System • Media (record) • Network State • Notifications
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Resources • AdMob - http://metrics.admob.com/wp-content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf
• ANSCA MOBILE -- http://www.anscamobile.com/
• Phone Gap -- http://www.phonegap.com/
• Appcelerator --- http://www.appcelerator.com/