HOUSTON INTERNET MARKETING FORUM Mobile Application Development Presenter: Mohammad Anwar Date: July 19th 2011

Mobile App: Intro

• Mobile Apps Surge • As important as having a website about 10 years ago.

Mobile OS choices

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Market Shares

Development Languages

•  iPhone -- Objective C

• Android – Java

• Symbian -- C++

• Blackberry – Java

• Windows Phone -- XNA or Silver Light

Problems…

• Requires development efforts across different platforms

•  Increase cost of development

•  Learning curve

•  Too many devices and too many app stores

How to determine which platform to develop on first? • Nature of the app

• Audience

• Geographical reach

• Paid vs Unpaid

Develop using cross-platform tools

• Ansca Mobile • PhoneGap • Appcelerator

Mobile Friendly Web site vs Native

• Native has the option to access… •  Accelerometer •  Camera •  Compass •  Contacts •  File System •  Media (record) •  Network State •  Notifications

Resources • AdMob - http://metrics.admob.com/wp-content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf

• ANSCA MOBILE -- http://www.anscamobile.com/

• Phone Gap -- http://www.phonegap.com/

• Appcelerator --- http://www.appcelerator.com/

Thank You!

Mohammad Anwar mfanwar@softwaysolutions.com