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Escola do
Marketing Digital Webinar “Mídia Display: Branding ou
Performance” 17/mai/2012 – Prof. Jessé Rodrigues
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Executivo de Contas do portal Terra para região Sul. Desde 2001, acumula experiência em diversos negócios digitais nas áreas de tecnologia, planejamento, search, eCommerce, mídia digital, mídias sociais, mobile e web analytics. Já atuou nas agências digitais Binário Internet e Reweb, e em empresas como Yes Mobile Media, Dell Computadores e Grupo RBS. É Professor dos cursos de Marketing e Mídia Digital da ESPM e Escola do Marketing Digital. Já ministrou cursos e palestras na pós-graduação em Marketing Digital da IERGS, ADVB SC, AMCHAM PR e RS, UFRGS, CIC Caxias, IBGEN, Universidade FEEVALE, entre outras. Colaborador da 1ª edição do eBook “Web Analytics. Uma Visão Brasileira” e Membro da Regional Sul do IAB Brasil.
Jessé
Rodrigues
Sobre
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MILHÕES USUÁRIOS
81
Fonte: comScore 2011
Cenário
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MILHÕES eConsumidores
32
Fonte: eBit 2011
Cenário
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BILHÕES faturamento
eCommerce 2011
R$18
Fonte: eBit 2010
Cenário
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Só o CTR% importa?
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Busque Inspiração
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Dúvidas?
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Curso de Planejamento de
Marketing Digital
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Obrigado!
escoladomarketingdigital.com.br fb.com/escoladomarketingdigital twitter.com/emktdigital Porto Alegre (51) 3092 0102 Recife (81) 4062 9373 São Paulo (11) 4063 0165
Jessé Rodrigues [email protected] Terra Networks Brasil