Download - mHealth Summit Market Research presentation
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mHealth Summit
Data Speak: Market Research Update on Consumers and mHealth
December 9, 2014
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Agenda
• Overview of mHealth Access and Usage
• Methodology
• Key Findings
• Recommendations
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mHEALTH ACCESS AND USAGE
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Healthcare Landscape
Key Challenges Critical Needs
• Limited Access to Services
• Rising Costs
• Poor Quality of Patient Care
• Increasing Regulatory Demands
• Fragmented Reactive System
• Improve communication/coordination
• Improve efficiencies/quality
• Increase patient engagement
• Improve compliance
• Expand the reach of services/info
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Patient/Consumer
Insurance Enrollmen
tPrimary
Care Medical Home
Preventive Services/Wellness
Disease Mgmt/Specialty Care
Urgent Care
Acute Care
Post-Acute
Home/Day Health
Long-Term &
Palliative Care
The potential of mHealth
59% think mHealth will change how to look for information
on health issues
48% think mHealth will change how to
use mHealth to manage chronic
conditions
46% think mHealth will change how
providers monitor
condition and compliance
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mHealth and underserved populations
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Education and Awareness
Design and Usability
Digital Divide
● Patient awareness of eHealth and incentives● Physician awareness and incentives● Health literacy● Privacy concerns and distrust
● Linguistic/cultural competency of tools● Limitations caused by disability● Technological literacy
● Access to broadband and mobile data● Access to technology platforms● Interoperability of tools across platforms
Barriers to Adoption for Underserved Populations
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METHODOLOGY
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Overview
DC: African American
women living with HIV
Miami: Latina and Caribbean of African descent immigrants
Oakland: Latina women
San Francisco:
Asian & Pacific
survivors of domestic
violence & human
trafficking
Research consisted of 6 focus groups with 61 low-income women of color
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KEY FINDINGS
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Overview
Use and have regular access to
Internet-connected technology.
Feel discouraged by current eHealth
tools.
Demand personalized,
culturally competent technology solutions.
Low-income women of color living with a chronic condition:
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Access to Technology
Owns smartphone Owns laptop Owns tablet0%
20%
40%
60%
80%
Participants Average American Woman
“It’s good to go to Google, we often go to get information ourselves. We go to the doctor when we need information
we can’t get from the Internet.”
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Usability Challenges
“You have to go through so many phases just to get to where you’re trying to go and it’s like, ‘I have to remember
this too?’”
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Culturally Competent Product Design
“The translations [on health information websites] are atrocious, they are terrible. My mom ends up being more
confused.”
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RECOMMENDATIONS
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Recommendations
Improving the digital literacy of consumers
and safety net providers
Supporting eHealth tools that feature
user-centered design
Supporting technology capacity building for safety
net providers.
To humanize eHealth for underserved communities, ZeroDivide recommends:
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Building Digital Literacy
“I’m getting older and I just feel like I can’t keep up.”
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User-Centered Design
Digital literacy Health literacyHealth status
USER INPUT
Monitoring
Behavior Change Complications
Adherence
“I post a lot of stuff on my [Facebook] page and people actually inbox me and say ‘That really helped me.’”
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Technology Capacity Building
“You all are not talking to each other…So better coordination with that so…we don’t have to run around filling out new
paperwork every time.”
Improved quality of care/better health outcomes
Easier access to care for existing patients
Reduction in administrative time for medical personnel
More efficient communication
0% 10% 20% 30% 40%
What would spark provider adoption of mHealth?
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“Nothing is more important than your health. Not money, not anything. Without health, you can’t do anything. First, first is
health.”
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