mhealth summit 2012 what is working in mobile games and online support?
DESCRIPTION
A presentation at the mHealth Summit discussed 3 themes and 4 case studies relative to what is working in behavior change. The 4 case studies Zamzee, Lumosity, Healthrageous and OneHealth all are using themes of engagement, personalization and iteration-EPI.TRANSCRIPT
Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]
What is Working in Mobile Social Games
© 2012 - All rights reserved.
An Emerging Ecosystem of Players
Self-help Consumer Wellness
Brain Games
Employee Wellness
MedAdherence
Chronic Disease Management
© 2012 - All rights reserved.
Games, Gamification and Game Mechanics
GameMechanics
Human Desires
Reward Status Achievement Self Expression Competition Altruism
Points
Levels
Challenges
Virtual Goods
Leaderboards
Gifting & Charity
The red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areas that it affects.
Source: Bunchball
© 2012 - All rights reserved.
User Patient
Consumer
Engage User with
Interface
Capture Data
Provide Feedback
User Changes Behavior
Further Feedback and
Reinforcement
Behavior ChangePersists
Repeat
Feedback & Behavior Change
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Iterate
Engage Personalize
Three Themes
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Four Case Studies
Self-help Consumer Wellness
Brain Games
Employee Wellness
MedAdherence
Chronic Disease Management
© 2012 - All rights reserved.
Case Studies
Clinical trial of 448 kids: 59% more physical activity over 6 months
Online and mobile brain fitness games using adaptive algorithms
Achieve self-goals through dynamic personalization & expert knowledge
Patient-centered game mechanics, social networks for chronic disease
© 2012 - All rights reserved.
What’s NextWhat’s Next
+1.310.666.5312
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman, DDS, MBA
Business Development for Digital Health