1. Issue 25, September, 2010 MEDIA DRIVE VIEWPOINT September, 2010 Media Drive 2.0 Media Drive page - 1 -

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9. MEDIA DRIVE VIEWPOINT September, 2010 / page - 9 -

10. MEDIA DRIVE VIEWPOINT September, 2010 mass marketing 60% Content Marketing Nike+ Microsite Nike Procter & Gamble Johnson & John- son General Motors IBM IBM Global Solutions 20% Impression-Based Impact-based / 4 100 160 page - 10 -

11. MEDIA DRIVE VIEWPOINT September, 2010 MediaDrive2.0 5 28 2009 (0901-0912 MI+LI) 20-29 189 52.37% 28.11% 101.5 20-24 84.6% 25-29 15.4% 22.8 ( 27.5% 72.5% 25.6 ) 20-29 index 130 index 160 20-29 index 20-29 / / page - 11 -

12. MEDIA DRIVE VIEWPOINT September, 2010 index 20-29 20 - 12 -