Download - Measuring Your Social Selling Efforts
Measuring Your Social Selling Efforts
Agenda - Measuring Social Selling
• If you can’t measure it - you shouldn’t do it
• Why Social Selling is tough to measure
• How to evolve from Social Selling to Social Measurement
• What to expect
• Next Steps
The Greatest Minds agree - Measurement is Key
Why Social Selling is Tough to Measure
Social Selling is NOT linked to your CRM
Social Selling happens in all phases of the funnel
Social network relationships do not co-exist
with other relationships/systems
Social Selling is cultural - Who are you?
Do you keep information to yourself? Or do you share information with you colleagues?
Pick your Platform
Choose your numbers
What metrics do you use to measure marketing ROI?
Align your systems
Institute
Measure and Iterate
Social Selling Measurement – Check List
What to Expect
What to Expect
Measurements Inbound Marketing Outbound Marketing Social Selling
Cost Per Lead $150 $200 $5
Lead Quality Score 7 6 8
Close Ratio 25% 25% 33%
Customer Acquisition Cost $20,000 $25,000 $15,000
Average Deal Size $30,000 $30,000 $30,000
Time to Close 45 Days 52 Days 33 Days
Overall Quality
www.kitedesk.com/socialsurvey
@sean_h_burke & @kitedesk