Measuring Your Social Selling Efforts

Agenda - Measuring Social Selling

• If you can’t measure it - you shouldn’t do it

• Why Social Selling is tough to measure

• How to evolve from Social Selling to Social Measurement

• What to expect

• Next Steps

The Greatest Minds agree - Measurement is Key

Why Social Selling is Tough to Measure

Social Selling is NOT linked to your CRM

Social Selling happens in all phases of the funnel

Social network relationships do not co-exist

with other relationships/systems

Social Selling is cultural - Who are you?

Do you keep information to yourself? Or do you share information with you colleagues?

Pick your Platform

Choose your numbers

What metrics do you use to measure marketing ROI?

Align your systems

Institute

Measure and Iterate

Social Selling Measurement – Check List

What to Expect

What to Expect

Measurements Inbound Marketing Outbound Marketing Social Selling

Cost Per Lead $150 $200 $5

Lead Quality Score 7 6 8

Close Ratio 25% 25% 33%

Customer Acquisition Cost $20,000 $25,000 $15,000

Average Deal Size $30,000 $30,000 $30,000

Time to Close 45 Days 52 Days 33 Days

Overall Quality

www.kitedesk.com/socialsurvey

@sean_h_burke & @kitedesk