Download - Measurement
_seminar : john ream, president
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measurement - "we're here to report that reports aren't all that they're reported to be"
_goal: not to collect data, but develop insights
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agenda - measurement.
_outcome : measurement that aligns with business.
*meanings*state of the industry*biz cases*take away
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meaning - "wiki."*the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, usually using a scientific method.
_measurement
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meaning - "wiki."*the application of computer, technology, operational research, and statistics to solve problems in business and industry.
_analytics
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meaning - "wiki."*the ability to predict, or the action of predicting, what will happen or what is needed in the future.
_business operations analytics
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meaning - "connect."*insights that drive marketing strategies to gain the greatest business impact.
_measurement & analytics
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state of the industry - "norm"*data collection, rather than analytics.*tabulation of visits and page views.*video views, Likes, number of fans or reTweets became the ends instead of the ends to a means.
_measurement & analytics
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fcpn - ask the doc.
_conversation : still important.
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who: network of cancer centers.obj: create online website traffic.q: what is most important to a patient?q: what are the hurdles?
fcpn - ask the doc...
_conversation : still important.
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fcpn - ask the doc.
_measurement : scheduled appointments.
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a: portal to create relationships with the patient.a: quality interaction was necessary.a: evaluation of website effectiveness.
grocer - what are they saying.
_reputation : can you measure that?
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who: south east grocery chain.obj: focus on being a neighborhood customer service driven grocery store.q: marketing changing public opinion?
grocer - what are they saying.
_measurement : public opinion.
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a: measure negative sentiment.a: measure public complaints.a: benchmark to measure success of marketing campaigns.a: benefit everyone, even operations.
connect - report cards.
_customer service : survey your audience.
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who: us.obj: gain realtime pulse on all relationships.q: are we providing a value?
connect - report cards.
_audience surveys : feelings toward your brand.
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connect - report cards.
_measurement : customer satisfaction.
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a: allows us to turn insights into action.a: benefits everyone, even sales.a: measure key performance identicators.a: understand what value we provide.
take away - so, what should you measure?
_remember : this is the part to really pay attention.
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awareness - how well do people know your product name and brand attributes? survey results are the best place to start.
_take away : this is the part to really pay attention.
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interest - are your customers searching for you, related key words, geographically? this is easily measured & critical to success.
_take away : this is the part to really pay attention.
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advocacy - another way of measuring customer satisfaction. are your satisfied customers acting as brand ambassdors?
_take away : this is the part to really pay attention.
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profits - not sales, profits. profitability comes from getting the best results at the lowest cost. repeat those campaigns which produce profitable sales.
_take away : this is the part to really pay attention.
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bottomline - if you can track the results from your marketing all the way to profitability and customer advocacy, you can create a winning marketing plan.
_take away : this is the part to really pay attention.
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feedback - help us help you.*how you will use this*give us a review*workshops*share and invite others - the deck
_up coming : seminars
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next - "continued ed."*integrated marketing (april)
_up coming : seminars
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