measurement

_seminar : john ream, president

© 2011 Connect Agency. All rights reserved.

measurement - "we're here to report that reports aren't all that they're reported to be"

_goal: not to collect data, but develop insights


agenda - measurement.

_outcome : measurement that aligns with business.

*meanings*state of the industry*biz cases*take away


meaning - "wiki."*the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, usually using a scientific method.

_measurement


meaning - "wiki."*the application of computer, technology, operational research, and statistics to solve problems in business and industry.

_analytics


meaning - "wiki."*the ability to predict, or the action of predicting, what will happen or what is needed in the future.

_business operations analytics


meaning - "connect."*insights that drive marketing strategies to gain the greatest business impact.

_measurement & analytics


state of the industry - "norm"*data collection, rather than analytics.*tabulation of visits and page views.*video views, Likes, number of fans or reTweets became the ends instead of the ends to a means.

_measurement & analytics


fcpn - ask the doc.

_conversation : still important.


who: network of cancer centers.obj: create online website traffic.q: what is most important to a patient?q: what are the hurdles?

fcpn - ask the doc...

_conversation : still important.


fcpn - ask the doc.

_measurement : scheduled appointments.


a: portal to create relationships with the patient.a: quality interaction was necessary.a: evaluation of website effectiveness.

grocer - what are they saying.

_reputation : can you measure that?


who: south east grocery chain.obj: focus on being a neighborhood customer service driven grocery store.q: marketing changing public opinion?

grocer - what are they saying.

_measurement : public opinion.


a: measure negative sentiment.a: measure public complaints.a: benchmark to measure success of marketing campaigns.a: benefit everyone, even operations.

connect - report cards.

_customer service : survey your audience.


who: us.obj: gain realtime pulse on all relationships.q: are we providing a value?


_audience surveys : feelings toward your brand.



_measurement : customer satisfaction.


a: allows us to turn insights into action.a: benefits everyone, even sales.a: measure key performance identicators.a: understand what value we provide.

take away - so, what should you measure?

_remember : this is the part to really pay attention.


awareness - how well do people know your product name and brand attributes? survey results are the best place to start.

_take away : this is the part to really pay attention.


interest - are your customers searching for you, related key words, geographically? this is easily measured & critical to success.



advocacy - another way of measuring customer satisfaction. are your satisfied customers acting as brand ambassdors?



profits - not sales, profits. profitability comes from getting the best results at the lowest cost. repeat those campaigns which produce profitable sales.



bottomline - if you can track the results from your marketing all the way to profitability and customer advocacy, you can create a winning marketing plan.



feedback - help us help you.*how you will use this*give us a review*workshops*share and invite others - the deck

_up coming : seminars


next - "continued ed."*integrated marketing (april)

_up coming : seminars


measurement

Business

measurement analytics

agenda measurement

business operations

shouldyou measure

public opinion

report cards

marketing strategiesto

greatest business impact