Marketing Your Business to Hit the Right Target!
Presented By:Mea M Hampton
President of NGDBS
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Workshop Agenda
The purpose of marketing.
Defining your marketing identity.
What goes on behind the scenes of marketing?
Useful materials for marketing.
Marketing on a budget tips & tricks.
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What is Marketing?
The management process through which goods and services move from concept to the customer. (Businessdictionary.com)
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Purpose of Marketing?
Attract attention and create interest in your product or service.
• 4 P’s of Marketing• Product (or Service)• Place• Price• Promotion
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Purpose of Marketing
Product (or Service)• Presentation/ Experience• Benefits/ Needs Met
Place• Where do they buy your product or service?• Your service versus your competitors
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Purpose of Marketing
Price• What is the value of your product/ service?• Competitor’s Price• Price Sensitive Customer’s
Promotion• How will you reach your target market?• Best time to promote.
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Your Marketing Identity
Ability to create an image for a product or service in the eyes of customers.Focused around your brand.
• Who you are?• What you represent?• How are you different from your competitors?
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Your Marketing Identity
Understand your ideal/ target client.
Characteristics• Unique• Repetition• Consistency• Memorable• Clear• Honesty• Professional
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Your Marketing Identity
AIDA Model
Attention Interest
DesireAction
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Your Marketing Identity
Value Proposition A business or marketing statement that summarizes why a consumer should buy a product or use a service. (Investopedia.com)
• Promise of Value to be delivered• Part of a business strategy• VP Builder
• Market• Value Experience or Customer Service• Offering• Benefits• Alternatives• Proof
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Your Marketing Identity
Value Proposition Canvas
Gains
Pains
Customer Jobs
Gain Creator
s
Products & Services Pain
Relievers
Customer Segment
Value Proposition
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Behind the Scenes of Marketing
5 Senses for Connection
Internet presence
Customer Service
Professionalism
Networking
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Useful Marketing Materials
Types of Materials• Communication Plan• Flyers• Press Articles/ Kits• Blogs• Power Point Presentations• Logo• Social Network• Attire
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Useful Marketing Materials
Your Focus• Focus on your clients needs.• Provide info on your products/ services.• Designed for your target market.• Motivate the client. (WIIFM)• Include a call to action.
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Marketing on a Budget
Master the Elevator Pitch
• 30 to 60 seconds long• What do you do?• What market do
you serve?• Key selling points.• Call to action
Collaborate & NetworkGive a speech
Utilize Social
Network
Build Relationships
Ask for referrals
Offer Specials
Give it Away
Plan & Research
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Pro
fessio
nally
Marke
ting Yo
ur B
usin
ess
Workshop Agenda
The purpose of marketing.
Defining your marketing identity.
What goes on behind the scenes of marketing?
Useful materials for marketing.
Marketing on a budget tips & tricks.
Marketing Your Business to Hit the Right Target!
Presented By:Mea M Hampton
President of NGDBS
