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Marketing Strategy Simulation
Exhibit 3 LINKS Decisions
Exhibit 4 Set-Top Box Configurations
Exhibit 5 Supplier D Sub-Assembly Component Characteristics
Exhibit 6 Manufacturing Costs (Per Unit)
Exhibit 7 Customer Shipment Transportation Costs (Per Unit)
Service Operations
Service Outsourcing Details
Marketing Positioning
Competitive Positioning
Benefits Positioning
Promotional Program
Exhibit 12 Overview of LINKS Research Studies
Exhibit 13 Research Studies Catalog
Exhibit 14 Scorecard Financial Measures
Exhibit 15 Scorecard Operational Measures
Exhibit 16 Scorecard Customer Measures
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PRODUCT DEVELOPMENT DECISIONS
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PROCUREMENT DECISIONS
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MANUFACTURING DECISIONS
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TRANSPORTATION DECISIONS
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SERVICE DECISIONS
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GENERATE DEMAND DECISIONS
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RESEARCH STUDIES DECISIONS
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SCORECARDS
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