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Marketing Strategy Simulation Exhibit 3 LINKS Decisions Exhibit 4 Set-Top Box Configurations Exhibit 5 Supplier D Sub-Assembly Component Characteristics Exhibit 6 Manufacturing Costs (Per Unit) Exhibit 7 Customer Shipment Transportation Costs (Per Unit) Service Operations Service Outsourcing Details Marketing Positioning Competitive Positioning Benefits Positioning Promotional Program Exhibit 12 Overview of LINKS Research Studies Exhibit 13 Research Studies Catalog Exhibit 14 Scorecard Financial Measures Exhibit 15 Scorecard Operational Measures Exhibit 16 Scorecard Customer Measures

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Page 1: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

Marketing Strategy Simulation

Exhibit 3 LINKS Decisions

Exhibit 4 Set-Top Box Configurations

Exhibit 5 Supplier D Sub-Assembly Component Characteristics

Exhibit 6 Manufacturing Costs (Per Unit)

Exhibit 7 Customer Shipment Transportation Costs (Per Unit)

Service Operations

Service Outsourcing Details

Marketing Positioning

Competitive Positioning

Benefits Positioning

Promotional Program

Exhibit 12 Overview of LINKS Research Studies

Exhibit 13 Research Studies Catalog

Exhibit 14 Scorecard Financial Measures

Exhibit 15 Scorecard Operational Measures

Exhibit 16 Scorecard Customer Measures

Page 2: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding
Page 3: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

PRODUCT DEVELOPMENT DECISIONS

Page 4: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

PROCUREMENT DECISIONS

Page 5: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

MANUFACTURING DECISIONS

Page 6: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

TRANSPORTATION DECISIONS

Page 7: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

SERVICE DECISIONS

Page 8: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

GENERATE DEMAND DECISIONS

GENERATE DEMAND DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

Page 9: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding
Page 10: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

RESEARCH STUDIES DECISIONS

RESEARCH STUDIES DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

Page 11: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

RESEARCH STUDIES DECISIONS EXHIBITS CONTINUED ON NEXT PAGE

Page 12: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding
Page 13: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

SCORECARDS

SCORECARDS EXHIBITS CONTINUED ON NEXT PAGE

Page 14: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

SCORECARDS EXHIBITS CONTINUED ON NEXT PAGE

Page 15: Marketing Strategy Simulation - LINKS-simulations.comForecasting accuracy is a relatively pure signal of management skill and expertise (in this case, in the area of understanding

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