Download - Marketing Portfolio for Mehera Shaw 2013

Dress for a sustainable lifestyle

Sunday, September 8, 2013

Jaipur, Rajasthan, India

Artisanal lifestyle brand for the conscious, well-traveled woman. Inspired by the textiles and mystique of India, styled for modern living.

Sustainable production studio fully integrated and offering private label services.

Non-profit foundation for artisan development.

A Sustainable Fashion House


Theme: Jal Mahal, the Lake Palace promenade

Basant Collection SS14


Theme: Rajasthani Villages

Basant Collection SS14


Theme: Rani ka Kila, the queen’s fortress

Winter Collection AW13


Product range

East-West inspired separates for work and casual wearFeminine styling, relaxed tailoring, comfortable layers

Products: women’s wear, accessories, nightwear, homewares, fabric


Mehera Shaw staff: Jaipur, Rajasthan, India

Production Team


Sustainable production

• organic cotton

• handloom fabrics

• energy conservation

• fair trade practices

• hand printed textiles

• high quality for garment longevity


Artisan Textiles

Hand block printing, Bagru village


Wood blocks for printing


Sanganeer printing

artisan screen printing


Earthy tones reflect thereturn to nature with richcinnamon, gold, persimmonand port. Smoky filters ofblush, pale mauve andstone act as a veil forstarker hues of black andpewter.

ShiboriJapanese Water ColorDabu Resist

Trends in prints SS14

Trends to Prints

Fabric Collection


Sustainable Supplier

• fair trade

• organic cottons

• artisan printed textiles

• cradle-to-cradle production


Private label

• CMT services

• pattern/design development

• sampling

• small-medium capacity

• organic fabrics

• transparent supply chain

• cradle-to-cradle production


We are a registered non-profit trust whose mission is to support artisan development projects.

Projects include women artisans micro social enterprise: skills training program in upcycled accessories from production scrap.

Mehera Shaw Foundation


Unique Selling Points

• excellence in design

• lifestyle separates

• high quality & affordability

• organic cottons & handloom fabrics

• artisan prints

• fair trade

• sustainable production


Opportunitieswholesale - franchise - partnering - social investment - internships - private label

Partnering for a future


Download - Marketing Portfolio for Mehera Shaw 2013

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