marketing portfolio for mehera shaw 2013

17
Dress for a sustainable lifestyle Sunday, September 8, 2013

Upload: mehera-shaw

Post on 11-May-2015

272 views

Category:

Design


1 download

DESCRIPTION

A marketing portfolio for Mehera Shaw describing our artisanal lifestyle brand, inspired by Indian textiles, our fair trade manufacturing, artisan prints in organic cottons and our foundation trust for artisan development projects.

TRANSCRIPT

Page 1: Marketing Portfolio for Mehera Shaw 2013

Dress for a sustainable lifestyle

Sunday, September 8, 2013

Page 2: Marketing Portfolio for Mehera Shaw 2013

Jaipur, Rajasthan, India

Artisanal lifestyle brand for the conscious, well-traveled woman. Inspired by the textiles and mystique of India, styled for modern living.

Sustainable production studio fully integrated and offering private label services.

Non-profit foundation for artisan development.

A Sustainable Fashion House

Sunday, September 8, 2013

Page 3: Marketing Portfolio for Mehera Shaw 2013

Theme: Jal Mahal, the Lake Palace promenade

Basant Collection SS14

Sunday, September 8, 2013

Page 4: Marketing Portfolio for Mehera Shaw 2013

Theme: Rajasthani Villages

Basant Collection SS14

Sunday, September 8, 2013

Page 5: Marketing Portfolio for Mehera Shaw 2013

Theme: Rani ka Kila, the queen’s fortress

Winter Collection AW13

Sunday, September 8, 2013

Page 6: Marketing Portfolio for Mehera Shaw 2013

Product range

East-West inspired separates for work and casual wearFeminine styling, relaxed tailoring, comfortable layers

Products: women’s wear, accessories, nightwear, homewares, fabric

Sunday, September 8, 2013

Page 7: Marketing Portfolio for Mehera Shaw 2013

Mehera Shaw staff: Jaipur, Rajasthan, India

Production Team

Sunday, September 8, 2013

Page 8: Marketing Portfolio for Mehera Shaw 2013

Sustainable production

• organic cotton

• handloom fabrics

• energy conservation

• fair trade practices

• hand printed textiles

• high quality for garment longevity

Sunday, September 8, 2013

Page 9: Marketing Portfolio for Mehera Shaw 2013

Artisan Textiles

Hand block printing, Bagru village

Sunday, September 8, 2013

Page 10: Marketing Portfolio for Mehera Shaw 2013

Wood blocks for printing

Sunday, September 8, 2013

Page 11: Marketing Portfolio for Mehera Shaw 2013

Sanganeer printing

artisan screen printing

Sunday, September 8, 2013

Page 12: Marketing Portfolio for Mehera Shaw 2013

Earthy tones reflect thereturn to nature with richcinnamon, gold, persimmonand port. Smoky filters ofblush, pale mauve andstone act as a veil forstarker hues of black andpewter.

ShiboriJapanese Water ColorDabu Resist

Trends in prints SS14

Trends to Prints

Fabric Collection

Sunday, September 8, 2013

Page 13: Marketing Portfolio for Mehera Shaw 2013

Sustainable Supplier

• fair trade

• organic cottons

• artisan printed textiles

• cradle-to-cradle production

Sunday, September 8, 2013

Page 14: Marketing Portfolio for Mehera Shaw 2013

Private label

• CMT services

• pattern/design development

• sampling

• small-medium capacity

• organic fabrics

• transparent supply chain

• cradle-to-cradle production

Sunday, September 8, 2013

Page 15: Marketing Portfolio for Mehera Shaw 2013

We are a registered non-profit trust whose mission is to support artisan development projects.

Projects include women artisans micro social enterprise: skills training program in upcycled accessories from production scrap.

Mehera Shaw Foundation

Sunday, September 8, 2013

Page 16: Marketing Portfolio for Mehera Shaw 2013

Unique Selling Points

• excellence in design

• lifestyle separates

• high quality & affordability

• organic cottons & handloom fabrics

• artisan prints

• fair trade

• sustainable production

Sunday, September 8, 2013

Page 17: Marketing Portfolio for Mehera Shaw 2013

Opportunitieswholesale - franchise - partnering - social investment - internships - private label

Partnering for a future

Sunday, September 8, 2013