Download - Marketing of Mobile Services2 (2)
-
8/14/2019 Marketing of Mobile Services2 (2)
1/18
BY:
ANURAG GOYAL(708)
HARSH SINGH(718)
RAVI MISHRA(738)
SOUMYA NARAYAN GORAI(750)SUKHPRIT SINGH(752)
MARKETING OF MOBILESERVICES
-
8/14/2019 Marketing of Mobile Services2 (2)
2/18
-
8/14/2019 Marketing of Mobile Services2 (2)
3/18
MOBILE SERVICE PROVIDERS
PUBLICPLAYERS
PRIVATE
PLAYERS
M.T.N.L.
B.S.N.L.
AIRTEL
HUTCH
IDEARELIANCE
TATA
MOBILE
SERVICES
PROVIDER
1.ON THE BASIC OF MARKETSHARE
-
8/14/2019 Marketing of Mobile Services2 (2)
4/18
GSM CDMA
(Global System for Mobile) (Code Division Multiple Access)
AIRTELRELIANCE
RELIANCE
HUTCH
BSNL
TATA INDICOM
IDEA
AIRCEL SPICE MTNL BPL
2.ON THE BASIC OF TECHNOLOGY
Continue..
-
8/14/2019 Marketing of Mobile Services2 (2)
5/18
The market is, and will be, predominantly prepaid. It wont changesignificantly in the future since it relates to the psychology of the users.
TELECOMS OPERATOR
Prepaid overtook contract
connections in 2004; it now
accounts for 65% of the
service providing industry.
Prepaid is fueling subscriber
growth in low-income
markets
3.ON THE BASIC OF PAYMENT ( POST PAID & PRE PAID)
Continue..
-
8/14/2019 Marketing of Mobile Services2 (2)
6/18
MARKETING MIX
PRODUCT
-
8/14/2019 Marketing of Mobile Services2 (2)
7/18
PRICE
It has to follow the pricing rules and regulation of TRAI
Continue..
-
8/14/2019 Marketing of Mobile Services2 (2)
8/18
Shahrukh khan
Promotion through colleges andinstitutionsAirtel Movie Hungama
Punch line:ANY TIME ANY WHERE
Preity Zinta
One India plan
Low on promotionalactivities
Punch line :
Rahul Dravid , Irfan KhanHutch Delhi halfMarathon.
Punch line:WHEREVER YOU GO OUR
NETWORK FOLLOWS..
Mahendra Singh Dhoni
Reliance advertisement ismost
suitable to commonpeople
Punch line:
KAR LO DUNIA MUTHE MEIN
PROMOTION
Continue..
-
8/14/2019 Marketing of Mobile Services2 (2)
9/18
campaigns
-
8/14/2019 Marketing of Mobile Services2 (2)
10/18
International Roaming spreadover 240 networks. 23 telecom circlesWide coverage network
16 locations over 23circles in India.Covering 1000 townsand cities in India.International
Roaming spread over300 networks.
Available in all through
Weak in the north eastestates.
Limited connectivity
It connects 602districts,7330
cities/towns and
5.5 lakhs villages.24 Telecom Circles
Continue..
PLACE
-
8/14/2019 Marketing of Mobile Services2 (2)
11/18
COMBINED MARKET SHARE
GroupCompany
Airtel(GSM) Reliance(CDMA +
GSM)
VodafoneEssar(GSM)
BSNL(GSM)
TotalSubscribers
44763391 33252763 30578189 28979034
-
8/14/2019 Marketing of Mobile Services2 (2)
12/18
THE MOBILE OPERATOR VALUE CHAIN
REDEFINING THE VALUE CHAIN Customer empowerment is catalyzing customer centricity
Platform rationalization and network outsourcing are the foundation blocks of a new operating
model
The value chain is not just a cost-reduction strategy, as it enables customer segmentation
Current
state
Back-office, Customer Services MarketingNetwork
ownership &
operationSales
One
market
In-house Via partnership
Future
stateMarketingBack-office
Customer
service
Sales
Sales
Many
segments
Networkownership
Network
operation
-
8/14/2019 Marketing of Mobile Services2 (2)
13/18
VALUE ADDED SERVICES
The Mobile VASindustry in India isestimated at Rs.
2850 crore at theend of 2006 and isestimated to growat 60% to touchRs. 4560 crores atthe end of 2007.
This space is currently completely dominated by entertainmentservices and comprises of;P2P SMS -Rs. 1140 crore; Ringtones- Rs. 1026 crore; P2
-
8/14/2019 Marketing of Mobile Services2 (2)
14/18
FINDINGS
BSNL is the cheapest and Airtel the most expensive.
Airtels connectivity is the strongest.
Airtel spend the most on advertisement.
Airtel is the market leader.
Airtel and BSNL are having their presence in every circleof the country.
According to the marketing mix analysis,Airtel offers aquality service,
-
8/14/2019 Marketing of Mobile Services2 (2)
15/18
RECOMMENDATIONS Creating Brand awareness in small cities and towns
Building Infrastructure for better connectivity
Direct marketing
Service Providers should further penetrate the ruralmarket and keep their price low so as to remain marketleader.
Airtel should introduce new schemes to woo back the
customers who want service at lower price.
BSNL-Customer care Department should be focused andresult oriented and increase their efficiency just likeAirtel and Hutch.
-
8/14/2019 Marketing of Mobile Services2 (2)
16/18
CONCLUSION
To hold market , service providers need toprovide the best services to their customers.
-
8/14/2019 Marketing of Mobile Services2 (2)
17/18
BIBLOGRAPHY
Took the help of the following companiesWEB SITES :
While preparing this project we took ourprimary &secondary dates' from the followingDepartment ,Authority & companies.
-
8/14/2019 Marketing of Mobile Services2 (2)
18/18
THANK YOU