ContentsIntroductionObjectivesEssence of MarketingTarget AudienceIskysoft 4P’s

Product Place Price Promotion

Designed print adsAudio/ Video AdsConclusions

Iskysoft Tour Guide Services is a tour guide

company an establish organization, and it is presently an official travel agent of DTI (Dubai Tourism). The name Iskysoft Travel Guide Services is a perfect choice because it is very suggestive of the product/service being offered by the company. The brand name suggests heavenly and royal treatment; this represents what kind of services the company offers and how the service is provided to the clients.

Iskysoft Travel guide came up with its own logo—we offer gold class services around the world. This means the company caters according to the customer’s needs.

The brand insistence of iskysoft Travel guide was gained with the help of good promotion and brand equity from DTI. It is committed in providing quality services at reasonable prices and to meet the ever-changing needs of every customer.

INTRODUCTION

To attract visitors world wide, and is able to identify, construct and market multi-destinations itineraries.

Establish lifetime value of customer metric.

Increase the number of new customers by 85% per month

Increase customer satisfaction. Reduce the number of complaints in

complaint box while making it more visible.

Increase new customers from referral and word of mouth to be 20% of overall new customers per month

The Essence of marketing is enducing an exchange by adopting your communications and actions to what you have learned through research are the priorities and fashions of your target audience.

As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer

The processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders.

1. Generic and Mass Travelers Sightseeing Food Spas Shopping Visiting Family Entertainment Urban Experience

2. Experiential Traveler:• Health• Culinary• Cultural• Community – based• Marine – based

3. Creative Traveler• Museums• Art galleries• Festivals• Music• Handicraft• Performing arts

4. Young /Adventure Seeking Traveler• Extreme• Adventure• Community based• The Gap year

The Product: Iskysoft travel guide is a private tour guides

and tours services. We offers services such as custom sightseeing tours in hundreds destinations worldwide and Inbound domestic tours around U.A.E. (Regular Seat-In-Coach local Tour Package and Private Transportation Charter).

Iskysoft travel guide are led by experiences tour guides and feature pre-selected itineraries. The activities of iskysoft Travel involve servicing traveler who wants to have private guides.

Iskysoft Travel guides products/services can be positioned according to their uses for different occasions and events.

The 4 P’s

Place• Iskysoft travel guides are located at Dubai Airport Terminal T1 & T3, major shopping malls and at main office located at Downtown Burj Dubai• The offices locations are accessible to the customers who come from the South or North.. •The company uses different distribution channels to increase sales or profit. • Iskysoft travel guides sell their products and services through telephone and via internet. There are travel guides available to help the customers for travel arrangements, and inform the offers and different packages.

Price•The organization local and international packages are at very competitive prices, but services level ensures is deliver to the best. • Iskysoft Travel guide use the following pricing strategies

Product-bundle pricing, sellers combine their products and offer the bundle at a reduced price to their customers.Discount and Allowance Pricing -iskysoft travel offers a seasonal discount (a price reduction to customers who buy products or services out of season) for customers who avail of their services off-season. And adjust prices to reward for customers pay bills early, and purchase products in bulks. Psychological Pricing - setting the price of their packages, they consider the psychology of prices—they make sure that their products/services are worth buyingPromotional Pricing - uses special-event pricing in certain seasons to attract potential and regular customers.

Promotion:1. INTERNET AND ONLINE PROMOTION

A. Social media and Google adsB.  Google online advertising via AdWordsC. Online advertisements on other website

2. TELEVISIOND. Dubai OneE. Dubai TV, MBC (1-4 )

3. Exhibtions - Exhibitions provide the opportunity to:A. Meet potential customers face to faceB. Develop new contacts and renew and build upon relationships with

existing contactsC. Understand group visitor requirements

4. WORD-OF-MOUTHD. Past ClientsE. Friends

Promotion:5.PRINTED MEDIA

A. Leading UAE & the GCC Newspaper advertisement and press release – Gulfnews, Al Khaleej, Al Jazirah, Al Watan, Kuwait Times, Al Kuwaiti, Gulf Times, Qatar Peninsula, etc.

B. Pamphlets - Using image recognition on traditional ads is a great way to connect print to social and digital campaigns

Audio / Video Advertisement

ZX009965 - YouTube.avi

Conclusion:

So we conclude that through our extensive marketing strategy, and expertise service delivery, we will successfully reach maximum audience profitably.