An introduction to
MARKETING OR how to make people believe on you and take actions.
Presented by Sandy Yao Supported by Andrés Vargas Team Sun
Marketing? Is it tasty?
A quick definition…
A process to create customer interest in products/ services.
So, Marketing!
Research & Analysis
Promotion Sales
Let’s see a CASE STUDY
Market analysis
Education
Wealth Skills
Product Analysis
Age 25-30
Pretty Occupation
Target Group
Market Targeting
That’s the one!
Some Marketing Strategies…
TV, Radio, prints, internet
Reputation TV news, Non-profit Events…
The master of PR Hugh Hefner Founder of Play Boy
Long term, Unique image
loyalty
A lesson for life:
Marketing is
definitively not tasty…
BUT IT WORKS!