Social Marketing

How?Why?What?Where?Me???

The Social Marketing Diva 2

Marketing is . . .

• Clearly representing your product/service

• Communicating your offer

• Understanding your market

1/2010 Kathryn Gorges

Branding

Promotion

Research

The Social Marketing Diva 3

The Original Village Marketing

1/2010 Kathryn Gorges

The Social Marketing Diva 4

Industrialization => Separation

1/2010 Kathryn Gorges

Individuals

Industry

One-way communication

Hierarchical

Command/Control

The Social Marketing Diva 5

Command and Control or Outbound Marketing

1/2010 Kathryn Gorges

The Social Marketing Diva 6

The New Global Village

1/2010 Kathryn Gorges

The Social Marketing Diva 7

Social or Relationship or Inbound Marketing

1/2010 Kathryn Gorges

Contribution

Heart

Soul

Mission

Personality

Inspiration

The Social Marketing Diva 8

Keys to Social Marketing

Community Connection Contribution Conversation Collaboration

Open the door to Customer Loyalty

1/2010 Kathryn Gorges

The Social Marketing Diva 9

Value

• Personification of your brand => what you are known for

• Experience of your value• Credibility for your universal selling

proposition or value proposition

1/2010 Kathryn Gorges

=> Brand

=> Persona

The Social Marketing Diva 10

Where do I start?

WebsiteBlogEmail• Twitter• Youtube• Facebook• LinkedIn• Flickr

• Digg• Delicious• Friendfeed• Slideshare• Ning• Yelp

1/2010 Kathryn Gorges

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The Social Marketing Diva 17

Social Media Marketing Mechanics

• Website• Blog• Email• LinkedIn• Facebook

• YouTube• Twitter• Flickr• Delicious• Digg

Identify your target market, find out where they hang out,

go there and engage!

1/2010 Kathryn Gorges