JournalismMarketing
Communications Research: Strategic Communication
Lissa Lord03-10-14
Dissertation Research Bloghttp://dissertationresearch.blogspot.com
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We need to know this:(1)Find Subject and Course Guides on the Libraries’ homepage. (
www.lib.ku.edu)
(2)Find articles using databases
(3)How to request full text articles if we find only abstracts (
WebRetrieve)
(4)How to find e-Journals
(5)How to use the online catalog to find books and request delivery
to Edwards Campus
(6)How to use Google Scholar from the list of library databases
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Good starting point.
http://lib.ku.edu
How to cite this article?
Back to the Abstract screen
Summary--What we can do with one search result:
Back to subject Guide:
New Database: Communication & Mass Media Complete
Too many results
Limit results
Submit
WebRetrieve: What happens next?
You will receive a link to the PDF article in your email. This usually takes 1-3 days.
Find a journal appropriate to Strategic communication.
Back to Subject Guide
Advertising Age is found in these databases:
Table of Contents ofAdvertising Age
Note the coverage of businesses for possible future research.
What we’ve done:Libraries’ Homepage http://lib.ku.edu Subjects & Course Guides Journalism and Mass Communication Journalism - Strategic Communication Databases: ABI\INFORM Business Source Complete Journals: Advertising AgeTo do: Books: How to find a book by title and request delivery to Edwards Campus? Websites: Specifically, information related to Strategic Communication Newspapers
International News Websites
How to find a book by title?
Each of these tabs has basically the same sources of information: Databases, Journals, Books, Websites, etc.
http://www.lib.ku.edu
Title of the book.
Have this book delivered to you at Edwards Campus from the Lawrence campus.
And, don’t forget Statistics!
Our Handout:
Business & Marketing Statistics
http://bit.ly/1cPWc8C
Quick look at Google Scholar
Review: http://www.lib.ku.edu
