marketing communications research: strategic communication
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Post on 30-Oct-2014
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DESCRIPTION
This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.TRANSCRIPT
JournalismMarketing
Communications Research: Strategic Communication
Lissa Lord03-10-14
Dissertation Research Bloghttp://dissertationresearch.blogspot.com
2
We need to know this:(1)Find Subject and Course Guides on the Libraries’ homepage. (
www.lib.ku.edu)
(2)Find articles using databases
(3)How to request full text articles if we find only abstracts (
WebRetrieve)
(4)How to find e-Journals
(5)How to use the online catalog to find books and request delivery
to Edwards Campus
(6)How to use Google Scholar from the list of library databases
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Good starting point.
http://lib.ku.edu
How to cite this article?
Back to the Abstract screen
Summary--What we can do with one search result:
Back to subject Guide:
New Database: Communication & Mass Media Complete
Too many results
Limit results
Submit
WebRetrieve: What happens next?
You will receive a link to the PDF article in your email. This usually takes 1-3 days.
Find a journal appropriate to Strategic communication.
Back to Subject Guide
Advertising Age is found in these databases:
Table of Contents ofAdvertising Age
Note the coverage of businesses for possible future research.
What we’ve done:Libraries’ Homepage http://lib.ku.edu Subjects & Course Guides Journalism and Mass Communication Journalism - Strategic Communication Databases: ABI\INFORM Business Source Complete Journals: Advertising AgeTo do: Books: How to find a book by title and request delivery to Edwards Campus? Websites: Specifically, information related to Strategic Communication Newspapers
International News Websites
How to find a book by title?
Each of these tabs has basically the same sources of information: Databases, Journals, Books, Websites, etc.
http://www.lib.ku.edu
Title of the book.
Have this book delivered to you at Edwards Campus from the Lawrence campus.
And, don’t forget Statistics!
Our Handout:
Business & Marketing Statistics
http://bit.ly/1cPWc8C
Quick look at Google Scholar
Review: http://www.lib.ku.edu
