Download - Market Research
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Listening.
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Reasons to Listen
• Find potential customers.• Perfect products.• Deepen relationships.• Wake up dormant relationships.• Find growth opportunities.
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How do you listen?
Published ResearchWeb Analytics
Social MediaBlogging
Email SurveysPost Purchase Surveys
One-on-One Interviews
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Listen because you want to do something with what you hear.
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Research Sources
Scholarly:• Google Scholar• http://berry.edu/library/subguide/marketing.asp• ABI-Inform• Business Source Complete
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Research Sources
Commercial:American Marketing Association
Advertising AgeMedia Mark
Right SiteInc Magazine
Harvard Business Review
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Research Sources
Social• Twitter• SocialMention• IceRocket• Technorati• SocialSeek from Sensidea (download)
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Research Sources
As It Happens• Google Alert• SocialMention Alert• RSS Feeds• Email Newsletters
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Social Media Has Changed Research.
• Conversation• Real Time• Ongoing
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Listen. Plan. Implement. Repeat.
Marketing 2.0
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STEELE AGENCY
http://www.steele-agency.comTwitter: @steeleagency706.622.4545