market research

Listening.

Reasons to Listen

• Find potential customers.• Perfect products.• Deepen relationships.• Wake up dormant relationships.• Find growth opportunities.

How do you listen?

Published ResearchWeb Analytics

Social MediaBlogging

Email SurveysPost Purchase Surveys

One-on-One Interviews

Listen because you want to do something with what you hear.

Research Sources

Scholarly:• Google Scholar• http://berry.edu/library/subguide/marketing.asp• ABI-Inform• Business Source Complete

http://www.google.com/scholar

http://berry.edu/library/subguide/marketing.asp

Research Sources

Commercial:American Marketing Association

Advertising AgeMedia Mark

Right SiteInc Magazine

Harvard Business Review

http://www.marketingpower.com/

http://www.adage.com/

http://www.mediamark.com/

http://www.easidemographics.com/

http://www.inc.com/

http://hbr.harvardbusiness.org/

Research Sources

Social• Twitter• SocialMention• IceRocket• Technorati• SocialSeek from Sensidea (download)

http://www.twitter.com/

http://www.socialmention.com/

http://www.icerocket.com/

http://www.technorati.com/

http://www.sensidea.com/socialseek/

Research Sources

As It Happens• Google Alert• SocialMention Alert• RSS Feeds• Email Newsletters

http://www.google.com/alerts

http://www.socialmention.com/

http://adage.com/rss

http://www.emarketer.com/

Social Media Has Changed Research.

• Conversation• Real Time• Ongoing

Listen. Plan. Implement. Repeat.

Marketing 2.0

STEELE AGENCY

http://www.steele-agency.comTwitter: @steeleagency706.622.4545

http://www.steele-agency.com/

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