Making social media work for you
Dr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham University
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
Hashtag: #NMTrain@drbexl @digitalfprint @bigbible
http://j.mp/nmtraineast
http://digital-fingerprint.co.uk/tag/digitalparenting
/
Image Credit: Seed Resources
Source: Netcasters
Source: Netcasters
"If you want to build a presence in the social media platform, then you need to be
present." - @unmarketing
http://youtu.be/d0Y33WSf5Kg
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-
2013
Let’s have a little “CONVERSE”ationImage Credit: Stockfresh
Image Credit: Landingnet.co.uk
http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet
/
Twitter Spokesperson:
• Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
What’s it good for?
• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets
/
Join the Conversation: #Hashtag
https://twitter.com/search?q=%23bbcqt&src=
typd
http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship
/
RT: RetweetImage Credit: Twitter.com
You may also see….
•MT•HT
Trending Topics: 12:55, 17/5/13
• Use the 160 character bio well… –Who–When–What
Manage Expectations
http://www.slideshare.net/drbexl/twitter-
13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-
sms
http://www.slideshare.net/drbexl/daily-twitter-workout
Who might read it?
• God• Parents• ‘The kids’• The newspaper• Your worst enemy
Image Credit: Stockfresh
What Biblical values do we want to see in our (digital) world?
Image Credit: iStockPhoto
AuthenticityImage Credits: Seed Resources/ @digitalfprint
Values?
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
What’s it good for?
• Connecting with “offline friends” • Keeping in touch• Sharing news stories and media• Sharing photos• Organising events• Interaction and discussion• Groups: Community
Image Credit: via Andrew Flynn
What are the core Facebook functions?
• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the ‘wall’• Send private ‘messages’• Join Groups, Like Pages• Link to other social media• Set up events
The power of ‘Like’
‘Amongst Friends…’
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
https://www.facebook.com/TheBibleUBS
https://www.facebook.com/TheBibleUBS/
info
BigBible: Page
BigRead: Group
Event
• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf
• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc
• http://www.slideshare.net/drbexl/facebook-13863451
A handful of other tools…
Blogging?Image Credit: Biz.com
World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
http://pinterest.com/bigbible/bible-verses/
Don’t forget…
Agree a (flexible) Social Media Policy
Image credit: SXC.Hu
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age
/
Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
http://bigbible.org.uk/2012/10/evangelism-through-
story/
Image Credit: Andrew Flynn
Human Beings at Machines, not “are machines”
http://www.sxc.hu/photo/192333
Principles of Good Engagement
• Be interesting• Be encouraging• Be active• Be helpful• Be authentic
@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/
Image Credit: iStockPhoto
http://j.mp/nmtraineast