Making social media work for you

Dr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham University

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Hashtag: #NMTrain@drbexl @digitalfprint @bigbible

http://j.mp/nmtraineast

http://digital-fingerprint.co.uk/tag/digitalparenting

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Image Credit: Seed Resources

Source: Netcasters

Source: Netcasters

"If you want to build a presence in the social media platform, then you need to be

present." - @unmarketing

http://youtu.be/d0Y33WSf5Kg

http://www.slideshare.net/drbexl/an-overview-of-social-media-january-

2013

Let’s have a little “CONVERSE”ationImage Credit: Stockfresh

Image Credit: Landingnet.co.uk

http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet

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Twitter Spokesperson:

• Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.

• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons

What’s it good for?

• New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Sharing pithy statements/quotes• Being “polemical”

https://twitter.com/Natwivity

https://twitter.com/biblesummary

http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets

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Join the Conversation: #Hashtag

https://twitter.com/search?q=%23bbcqt&src=

typd

http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship

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RT: RetweetImage Credit: Twitter.com

You may also see….

•MT•HT

Trending Topics: 12:55, 17/5/13

• Use the 160 character bio well… –Who–When–What

Manage Expectations

http://hootsuite.com/

http://www.slideshare.net/drbexl/twitter-

13863450

https://support.twitter.com/articles/14589-how-to-add-your-phone-via-

sms

http://www.slideshare.net/drbexl/daily-twitter-workout

Who might read it?

• God• Parents• ‘The kids’• The newspaper• Your worst enemy

Image Credit: Stockfresh

What Biblical values do we want to see in our (digital) world?

Image Credit: iStockPhoto

AuthenticityImage Credits: Seed Resources/ @digitalfprint

Values?

http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

What’s it good for?

• Connecting with “offline friends” • Keeping in touch• Sharing news stories and media• Sharing photos• Organising events• Interaction and discussion• Groups: Community

https://www.facebook.com/drbexl

Image Credit: via Andrew Flynn

What are the core Facebook functions?

• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the ‘wall’• Send private ‘messages’• Join Groups, Like Pages• Link to other social media• Set up events

The power of ‘Like’

‘Amongst Friends…’

http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

https://www.facebook.com/TheBibleUBS

https://www.facebook.com/TheBibleUBS/

info

BigBible: Page

BigRead: Group

Event

• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf

• http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc

• http://www.slideshare.net/drbexl/facebook-13863451

https://www.facebook.com/help/

A handful of other tools…

Blogging?Image Credit: Biz.com

World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com

http://pinterest.com/bigbible/bible-verses/

Don’t forget…

Agree a (flexible) Social Media Policy

Image credit: SXC.Hu

http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age

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Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.

http://bigbible.org.uk/2012/10/evangelism-through-

story/

Image Credit: Andrew Flynn

Human Beings at Machines, not “are machines”

http://www.sxc.hu/photo/192333

Principles of Good Engagement

• Be interesting• Be encouraging• Be active• Be helpful• Be authentic

@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/

Image Credit: iStockPhoto

http://j.mp/nmtraineast