Download - Lpm005 Emarketing-Cindy Usman Riki
![Page 1: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/1.jpg)
MarketingBusiness English Term PresentationCindy Usman Riki
![Page 2: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/2.jpg)
Content
Case Study
Conclusion
Future Trend
Introduction
![Page 3: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/3.jpg)
Introduction
![Page 4: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/4.jpg)
Introduction • What is e-marketing?
Display Text SEM
Mobile Email
Classified Adware Affiliate
SNS
![Page 5: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/5.jpg)
Introduction Display
![Page 6: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/6.jpg)
Introduction Text
![Page 7: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/7.jpg)
Introduction • SEO: Search Engine Optimization• PPC: Pay-Per-Click
SEM
![Page 8: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/8.jpg)
Introduction • SoLoMo: Social Location Mobile Mobile
![Page 9: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/9.jpg)
Introduction SNS
![Page 10: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/10.jpg)
Introduction Email
![Page 11: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/11.jpg)
Introduction Classified
![Page 12: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/12.jpg)
Introduction Adware
![Page 13: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/13.jpg)
Introduction Affiliate• SoLoMo: Social Location Mobile
![Page 14: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/14.jpg)
Introduction • Why choose e-marketing?
2005 2006 2007 2008 2009 2010 2011 2012 20130
5
10
15
20
25
30
35
40
45
50
Ads revenue market share by media ($bil l ions)1
TV Cable TV Radio Internet Newspaper
1. IAB Internet Advertising Revenue Report; PwC
![Page 15: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/15.jpg)
Introduction • Why choose e-marketing?
2. IAB Internet Advertising Revenue Report; PwC
43%
15%
19%
7%
6%
9%
Ad formants 20132Search Mobile DisplayVideo Classifieds Others
39%
23%
17%
6%
6%
9%
Ad formants 20142Search Mobile DisplayVideo Classifieds Others
51%47%
2%Mobile
Search
Display
Others
![Page 16: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/16.jpg)
Introduction • Why choose e-marketing?
Search Display Classifieds Mobile Video0
5
10
15
20
25
30
35
40
45
50
Advertising format share (% of total revenue)3
2006 2007 2008 2009 2010 2011 2012 2013 2014
3. IAB Internet Advertising Revenue Report; PwC
![Page 17: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/17.jpg)
Introduction • Why choose e-marketing?
4. IAB Internet Advertising Revenue Report; PwC
Retail
Financia
l Servi
ces
Auto
Telecom
Travel
Computers
Healthca
reMedia
Entertainment
Others0
5
10
15
20
25Online ad revenues by major industry (%)4
2014
![Page 18: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/18.jpg)
Introduction • Why choose e-marketing?
5. The Nielsen Company
Total marke
ting ROI
Online
Promotions
Magazines PR TV
In-Store
Outdoor
Newpaper0
0.5
1
1.5
2
2.5
Short Term Long Term
Global Marketing ROI5
-Incremental Revenue per $ Spent
![Page 19: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/19.jpg)
Case Study
![Page 20: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/20.jpg)
Case Study
![Page 21: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/21.jpg)
Case Study
![Page 22: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/22.jpg)
Case Study
![Page 23: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/23.jpg)
Case Study
![Page 24: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/24.jpg)
Case Study
![Page 25: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/25.jpg)
Case Study
![Page 26: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/26.jpg)
Case Study
![Page 27: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/27.jpg)
Case Study
![Page 28: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/28.jpg)
Case Study
![Page 29: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/29.jpg)
Conclusion
![Page 30: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/30.jpg)
The Future Marketing is New Media
Website Email Social media Paid search Banner ads Consumer publications
B2B publcations
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Marketing media: Total and B2B
Total B2B
6. Multichannel merchant
![Page 31: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/31.jpg)
What High Growth Companies Do that You Don’t.
greater online focus =
greater effectiveness of those tools = higher growth
![Page 32: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/32.jpg)
Recommendation 1• Spent $1,get back $44
![Page 33: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/33.jpg)
Recommendation 2• Launch Cross-platform Promotions
From “hard to reach” to “available everywhere”
![Page 34: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/34.jpg)
Recommendation 3• Power of Hashtag Campaign
![Page 35: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/35.jpg)
Recommendation 4 • Use QR Codes
Online SituationOffline
SituationMobile Phone
![Page 36: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/36.jpg)
ThanksBusiness English Final PresentationCindy Usman Riki
![Page 37: Lpm005 Emarketing-Cindy Usman Riki](https://reader035.vdocuments.mx/reader035/viewer/2022070521/58efb7e21a28abb97c8b4609/html5/thumbnails/37.jpg)
Reference• 10 awesome digital marketing campaigns from Nike. (n.d.). Retrieved November
29, 2014, from https://econsultancy.com/blog/63129-10-awesome-digital-marketing-campaigns-from-nike
• Facebook Marketing Stunt Backfires. (n.d.). Retrieved November 29, 2014, from http://www.marketingpilgrim.com/2007/11/facebook-marketing-stunt-backfires.html
• Nielsen. (2009). Maximize the return on your advertising spend. Nielsen. http://www.nielsen.com/us/en/insights/news/2009/maximize-the-return-on-your-advertising-spend.html
• PwC. (2014). IAB internet advertising revenue report (2014 first six months results). IAB. http://www.iab.net/media/file/