![Page 1: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/1.jpg)
DJ WaldowSocial Fresh Charlotte
9/7/11
List Building: The Secret to Email Marketing
![Page 2: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/2.jpg)
Waldow Social.
![Page 3: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/3.jpg)
Growing Your Email List.
7 practical, actionable methodsto grown your email list
![Page 4: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/4.jpg)
Growing Your Email List.
13practical, actionable methodsto grown your email list
![Page 5: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/5.jpg)
The One Thing.
![Page 6: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/6.jpg)
✓Permission✓Deliverability✓Content (valuable)✓From Name✓Subject Line
What’s Important.
![Page 7: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/7.jpg)
"You live or die by your database."
-- Jeff Pulver
![Page 8: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/8.jpg)
1. Make it Obvious.
![Page 9: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/9.jpg)
1. Make it Obvious.
![Page 10: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/10.jpg)
1. Make it Obvious.
![Page 11: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/11.jpg)
1. Make it Obvious.
![Page 12: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/12.jpg)
1. Make it Obvious.
![Page 13: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/13.jpg)
2. Make it Easy.
![Page 14: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/14.jpg)
2. Make it Easy.
![Page 15: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/15.jpg)
2. Make it Easy.
![Page 16: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/16.jpg)
3. Ask Post-registration.
![Page 17: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/17.jpg)
4. Use Humor.
![Page 18: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/18.jpg)
5. Get Creative.
![Page 20: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/20.jpg)
7. Use Social Media.
![Page 21: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/21.jpg)
8. Explain the Sign up Process.
![Page 22: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/22.jpg)
8. Explain the Sign up Process.
![Page 23: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/23.jpg)
9. Send a Welcome Email.
![Page 24: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/24.jpg)
Consider a Popup.
![Page 25: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/25.jpg)
(I know. I know.)
![Page 26: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/26.jpg)
10. Consider a Popup.
![Page 27: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/27.jpg)
10. Consider a Popup.
![Page 28: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/28.jpg)
10. Consider a Popup.http://www.christopherspenn.com/2011/02/do-welcome-popups-work/
![Page 29: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/29.jpg)
11. Provide Incentive.
![Page 30: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/30.jpg)
12. Big Arrows. WIIFM?
![Page 31: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/31.jpg)
13. Offline.
![Page 32: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/32.jpg)
13. Offline.
![Page 33: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/33.jpg)
13. Offline.
![Page 34: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/34.jpg)
But, Please. Don’t. Do. This.
![Page 35: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/35.jpg)
13 Ways to Grow Your Email List.
1. Make it obvious.2. Make it easy.3. Ask post-registration. 4. Use humor.5. Get creative.6. Use a QR code.7. Use social media. 8. Explain the sign up process.9. Send a welcome email. 10. Provide incentive.11. Consider a popup.12. Big arrows. WIIFM?13. Offline.
![Page 36: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/36.jpg)
Waldow Social.
waldowsocial.com/email
Let’s keep in touch.
![Page 37: List Building: The Secret to Email Marketing (Social Fresh Charlotte)](https://reader033.vdocuments.mx/reader033/viewer/2022052900/555a2ea3d8b42a900d8b4e5a/html5/thumbnails/37.jpg)
Image Credits
• Shhh: leahnicor• Exclamation Point: simiezzz• Postcard - Steve Woodruff• Chart for Popups: Chris Penn• Call Center Woman: alanclarkdesign
All images are from Flickr (Creative Commons) unless otherwise noted.