Download - LinkedIn Strategies for Intermediates

LinkedIn Strategies for Intermediates

mcdougall & duval advertising | BankFive

Director of Social Mediaat McDougall & Duval Advertising

Amesbury, MA

Carie Schelfhaudt


Above is an example of a Facebook Home Page, which automatically defaults to the News Feed.

LinkedIn Home Page


Main Components of LinkedIn

• Profile

• Contacts

• Groups

• Jobs

• Inbox

• Companies

• News

LinkedIn Home Page


Enhance Your LinkedIn Profile


Above is a screenshot of my LinkedIn profile, which includes my past and current positions, education, recommendations, connections and Twitter handle.

LinkedIn Profile


Make sure your LinkedIn profile is complete with at least the following:

• Profile picture

• Summary of yourself

• Industry and postal code

• Current position with description

• Two or more past positions

• Your education

• A minimum of 5 skills

• At least 50 contacts/connections

LinkedIn Profile


Why complete your LinkedIn profile?

• Reaching 100% profile completeness will increase the likelihood of you appearing in LinkedIn search results

For example:

• If you listed “Residential Mortgages” as a skill, a potential client may come across your profile when they perform an advanced search on those keywords

LinkedIn Profile


Link your LinkedIn profile to Twitter:

• Go to Profile Edit Profile

• Click “Add Twitter Account” and follow the steps to authorize LinkedIn

• Options include:

• Display Twitter account on your LinkedIn profile

• Share only tweets that contain #in (#li also works) in your LinkedIn status

• Show rich link display where possible (picture, page title, and short description)

LinkedIn Profile


Enhance your LinkedIn profile by adding sections/modules:

• Certifications

• Awards

• Languages

• Legal Updates

• Real Estate Pro

How? Go to your LinkedIn Profile

LinkedIn Profile


http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top

Request recommendations

• Colleagues, clients, managers and employees can endorse each other’s work by requesting and receiving LinkedIn recommendations

• Get recommendations for past and current positions

• Review recommendations received

• Make recommendations

• Request recommendations for past and current positions

How? Go to LinkedIn Profile Recommendations

LinkedIn Profile


http://www.linkedin.com/references?mrs=

LinkedIn Contacts


People you may know

• LinkedIn’s algorithm determines people you may know based on their relationship to your connections

• Use this “People You May Know” feature to broaden your connections

• degree connections – people you have already connected with on LinkedIn

• degree connections – people that are DIRECTLY linked to your 1st degree connections

• degree connections – people that are friends of friends of your connections

• connections – people who are members of groups that you are a member of

LinkedIn Contacts


See who’s viewed your profile by clicking the link in the bottom right corner of the Home page.

Who’s viewed your profile


Regularly scan the news feed on your Home page. Your news feed will regularly display your connections’ new

connections.

Search news feed for connections


LinkedIn Status Updates


Use status updates to establish yourself as a subject matter expert (SME)

• Frequently post status updates that will appear on the Home Page feed of your connections

• Posting status updates will increase your engagement and top-of-mind awareness

• Status updates should be professional and/or industry-related (unlike Facebook updates)

• Share links, events, topics and statistics

Use status updates to post job openings

LinkedIn Status Updates


Follow LinkedIn company pages for content:

• Just like people, you can follow companies, except they cannot follow you back

• Simply search for a company in the search box and click “Follow”

• You’ll automatically be connected to the company and receive updates in your news feed

• These updates can be used in new business strategies or “shared” by your personal account

LinkedIn Company Profiles


LinkedIn Groups


LinkedIn Groups

• Currently more than 1.3 mil. groups on LinkedIn

• Some are open to the public; others require authentication

LinkedIn Groups are places where professionals can

• Share industry-related contest

• Ask for advice

• Network with others

• Post jobs

• Promote upcoming events

Note: Groups should not be confused with company pages (see next section)

LinkedIn Groups


How to find a group that interests you • “Groups” “Groups You May Like” to find groups suggested for you

• “Groups” “Group Directory” to search for groups based on your interests

Group Examples:

• NEFMA (New England Financial Marketing Association)

• Professional Mortgage Originators

• Wholesale Mortgage Banking Network

• Boston Banking and Financial Services Professionals

• University of New Hampshire Alumni Association

LinkedIn Groups


At any time, you can go to Groups Your Groups to see a list of all of the LinkedIn groups you currently belong to.

LinkedIn Groups


Above is an example of a group page on LinkedIn for NEFMA. The group is currently in discussion over the

most recent NEFMA conference, as well as the dos and don’ts of creating videos.

LinkedIn Groups


Interacting in Groups • Discussions

• Polls

• Members

• Promotions

• Jobs

• Search

How? Go to your LinkedIn Group

LinkedIn Groups


http://www.linkedin.com/groups?gid=43901&trk=hb_side_g

Q & A


Start now!

• Determine when you have time during your week to post rich content

• Create a list of trusted blogs for post content and send them to your RSS feed

• Determine your desired ROI/why this will be important to your company

• Decide how you will measure and manage your results

Start Now!


Thank You!


Download - LinkedIn Strategies for Intermediates

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