LinkedIn For Lawyers Let’s Get Down To Business Development
Nancy Myrland Myrland Marketing & Social Media
Professional Marketing & Social Media Advisor
LinkedIn Trainer
©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
About MyCase
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offers features
that seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.
About MyCase
Just $39/month per attorney
$29/month per paralegal or staff
About Nancy Myrland
Founded Myrland Marketing in 2002
Professional Social Media & Marketing Advisor
Added Social Media Practice in 2008
Former In-house Director of Marketing at Baker & Daniels
Former Marketing, Sales and Management in Corporate America
Time Warner & The Berry Company
Advises Lawyers & Law Firms In The Integration of Social Media
LinkedIn, Twitter & Social Media Speaker, Trainer & Coach
Myrland Marketing & Social Media, President
#LI4Lawyers | @NancyMyrland
IN CASE YOU’RE LIVE-TWEETING…
4
AGENDA
Today we’ll talk about…
LINKEDIN USE IN YOUR FIRMS
THE FACTS ABOUT LINKEDIN
HOW HAS LINKED CHANGED?
WHY SHOULD WE CARE?
3 AREAS TO FOCUS ON
HOW TO CONNECT
BOTTOM LINE
QUESTIONS
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
CONTACTS INTO CONNECTIONS
#LI4Lawyers | @NancyMyrland
“Being that it is the largest
business networking site in
the world, there is a
mindset shift when
users log on to LinkedIn
compared to logging on to
their cousin sites.
Conversations are geared
toward partnerships
and transactions.”
[CONTACTS INTO CONNECTIONS]
Lewis Howes, Internet Marketing Strategist
#LI4Lawyers | @NancyMyrland
You Can’t Just Join It.
You Have To Use It.
#LI4Lawyers | @NancyMyrland
LinkedIn launched in 2003.
There are 238 million users.
Operates in 14 languages
If LinkedIn was a country, it would be 5th largest.
LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13.
The Facts…General Use
#LI4Lawyers | @NancyMyrland
Users spend an average of 17 minutes per month.
40% of users check LinkedIn daily.
20% of online adults use LinkedIn.
54% of LinkedIn users are male.
46% of LinkedIn users are female.
[The Facts]
The Facts…General Use
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
75% use LinkedIn for research.
68% reconnect with past business associates.
45% like to use LinkedIn for face-to-face networking.
Over 10 million endorsements are given every day.
Approximately 1 in 10 opt for the paid version.
The Facts…General Use
#LI4Lawyers | @NancyMyrland
ABA: 56% of law firms have a presence on LinkedIn, up from 37% two years ago
35% on Facebook | 19% on Twitter
ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago
33% on Facebook | 14% on Twitter
The Facts…Lawyers and Law Firms
#LI4Lawyers | @NancyMyrland
Approximately 66% used for professional reasons in past week
Approximately 40% within past 24 hours
66% use LinkedIn to connect with business & industry leaders
61% use LinkedIn to get news & information
60% use LinkedIn to connect with outside counsel
39% use to connect with outside counsel they do not work with.
The Facts…In-House Counsel
#LI4Lawyers | @NancyMyrland
Roughly nine out of ten (88%) business executives use LinkedIn
“often” or “very often.”
73% said that LinkedIn is their favorite social network, leaving
Facebook and Twitter in the dust.
The Facts…Other Executives, aka Potential Clients
#LI4Lawyers | @NancyMyrland
HOW HAS LINKEDIN CHANGED?
Blog posts on
Skills & Expertise
Endorsements in case
you want to dive deeper
http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2
http:// bit.ly/NancyLI3
Skills & Expertise Endorsements
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
LinkedIn has
given us
CRM
HOW HAS LINKEDIN CHANGED?
The New Contacts Feature
#LI4Lawyers | @NancyMyrland
Add A
Professional
Gallery To
Your Profile
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
“Chicago Business
Lawyer Blog”
#LI4Lawyers | @NancyMyrland
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
Add A
Professional
Gallery To
Your Profile
Guest Blog Post on
Attorney At Work
Individual Blog
Posts
#LI4Lawyers | @NancyMyrland
Add A Professional
Gallery
To Your Newsfeed
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
#LI4Lawyers | @NancyMyrland
Find Out Who Is Listening & Watching
HOW HAS LINKEDIN CHANGED?
Who’s Viewed Your Updates?
#LI4Lawyers | @NancyMyrland
Subscribe To
News
Channels (+)
HOW HAS LINKEDIN CHANGED?
LinkedIn Today
©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
Follow “Influential” Thought Leaders
LinkedIn Today
HOW HAS LINKEDIN CHANGED?
#LI4Lawyers | @NancyMyrland
More Visual More Public More Exposure
HOW HAS LINKEDIN CHANGED?
Groups
#LI4Lawyers | @NancyMyrland
“We’re
Busy
Out
Here!”
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland
“LinkedIn is about
connecting talent
with opportunity at
massive scale.
Tools that enable
people to be great
at the jobs they are already doing.”
-- CEO Jeff Weiner
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland
“[With LinkedIn], you
can close the distance
between yourself and
the people who you
absolutely need to meet in business.”
WHY SHOULD WE CARE?
JD Gershbein, CEO, Owlish Communications
[BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
WHY SHOULD WE CARE?
THE SPOTLIGHT
NOW SHINES ON
THE BRAND
KNOWN AS YOU
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT
In A Nutshell
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
DIGITAL BREADCRUMBS
#LI4Lawyers | @NancyMyrland
Your Profile should
package you in order
to help you connect
with the right people
online so you can
get to know one
another offline.
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
Photo
Name
Headline
Vanity URL
Your Websites
PERFECTING YOUR PROFILE
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
Summary
Experience
Skills & Expertise
Education
Certifications
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
Publications
Honors & Awards
Coursework
Additional Info
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
What’s For Breakfast? Contacts, of Course!
#LI4Lawyers | @NancyMyrland
THE NEW CONTACTS
[TURN CONTACTS INTO CONNECTIONS]
Spend Time Connecting Here
New Jobs Birthdays
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
Tag To Your Heart’s Content
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
The Danger of Complacency
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
People You May Know
HOW DO WE CONNECT?
Always Send & Accept
Invitations With
A Custom Note!
#LI4Lawyers | @NancyMyrland
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
Comment on others’ updates.
Ask or answer a question.
Start group discussions.
Share your blog posts.
Share a blog post that might be of interest.
Reach out to connect when appropriate.
Groups
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
Followup
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
Type to Tag
Then Select
[TURN CONTACTS INTO CONNECTIONS]
Use @ Mentions
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
PROPER CARE AND FEEDING
#LI4Lawyers | @NancyMyrland
MUST BLEND WITH EXISTING PLAN
#LI4Lawyers | @NancyMyrland
A LITTLE TIME EVERY DAY
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
IF YOU CAN’T DO IT OFFLINE.
YOU CAN’T DO IT ONLINE.
#LI4Lawyers | @NancyMyrland
BUSINESS DEVELOPMENT HAS
NO MORE BOUNDARIES.
THE WORLD IS AT OUR FINGERTIPS.
REACH OUT.