linkedin tools for lawyers
TRANSCRIPT
Use of LinkedIn as a
Tool for LawyersIncrease Your Value, Publicly Perceived Expertise and
Visibility with LinkedIn
Our Objectives Today
• Have fun
• Learn something
• -----> Stand Out!
Why It Matters
• What is an Engagement worth to you or your firm?
• There are about 5000 attorneys in Middle TN listed
on LinkedIn in the Greater Nashville area,
• Differentiation is more important than ever.
• LinkedIn dominates as a search result.
• Profiles are the first online impression.
Let's Look at ExamplesLydia A Clougherty Jones
linkedin.com/in/lydia-a-clougherty-jones-5938308
Another ExampleRob Hazard
https://www.linkedin.com/in/robertjhazard/
Important Features on LinkedInThe Nav Menu
Groups
Important Features on LinkedIn
SlideShare
Searches on LinkedInA tool to automate growth
LinkedIn ToolsTools to automate growth
Important Links
https://business.linkedin.com/sales-solutions/social-selling/the-professional-profile
https://business.linkedin.com/sales-solutions/b2b-sales-prospecting/the-sales-prospecting
Power Tiphttps://www.dux-soup.com/
Profile Views Matter
Aren't We all Just a Bit Curious?
Searching is Easy
You May Find it Worthwhile to Get Specific
Using Dux-Soup is Easy
Using Dux-Soup is Easy
Get a Free Profile Preview from ShermanMohr.com
http://www.shermanmohr.com/go/linkedin-profile-review/
Important Tips• Turn Off Your Public
Notifications as Your Modify
and Enhance Your Profile
• Use the Best Headshot or
Profile Photo You Have
Available. Be Smiling
• Be Consistent in Your
Connection to Others.Give
Connections, Articles,
Expertise, Support and
Resources
• Include a strong call to action
The Big Take Aways
You command social
in three steps:
1) Be a resource
2) Be a source
3) Provide a platform
Combine the online with
the "in person"
