Download - LinkedIn
![Page 1: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/1.jpg)
Online Social Networks Blanka Soulava
![Page 2: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/2.jpg)
• online social network• employers• employees• job seekers
• recruiting service
![Page 3: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/3.jpg)
About LinkedIn
• 2003 in California • 20 languages• worldwide• competitors?
• OSN – advertising• recruitment services
![Page 4: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/4.jpg)
Who is on LinkedIn?
• +238 mil users• 40% women • 65% outside the USA • + 30 mil students / graduates
![Page 5: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/5.jpg)
About LinkedIn• Factors of its success?
• economic crisis • job tenure intervals • Jeff Weiner
• progress• Age limit • University Pages
![Page 6: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/6.jpg)
Video
http://www.youtube.com/watch?v=YWp6AN00D_c
![Page 7: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/7.jpg)
Is LinkedIn challenging the traditional structure of the job market and recruiting? If so, how?
![Page 8: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/8.jpg)
What is LinkedIn doing? • For individuals & corporations
– connect • degrees
– builds reputation
produces social capital
![Page 9: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/9.jpg)
What is LinkedIn doing?
– collecting data• transparency• real time
– new recruiting system• passive candidates
![Page 10: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/10.jpg)
What is LinkedIn doing?
• LinkedIn challenges the old structures
• transparency • openness• time • space
replaced by network
tackles built-in inefficiency – brings profits
![Page 11: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/11.jpg)
How it makes money?
• monetizing information 1.recruitment services 2.advertising 3.subscription
![Page 12: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/12.jpg)
How it makes money?
• Subscription?
![Page 13: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/13.jpg)
Burning questions & problems?
• privacy
• Monetize irritating people? • Openness/transparency x risk?
![Page 14: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/14.jpg)
Burning questions & problems?
• differences• values & traditions
• legal systems
![Page 15: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/15.jpg)
Conclusion
• potential of the platform for flattening of the labour market
• redefinition of privacy • Impact of the past on the future?
Relationships Matter
![Page 16: LinkedIn](https://reader034.vdocuments.mx/reader034/viewer/2022051411/54799ed4b4af9f65618b45f9/html5/thumbnails/16.jpg)
Thank you