Web marketers,Let’s be ambitious
@GuillaumeRigal October 2014
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Web marketers,Let’s be ambitious
@GuillaumeRigal October 2014
2@guillaumerigal
Businesses don’t
have the time to
test new things
or transform
themselves
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There are always
more goals,
new tasks,
emergencies…
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And it’s even worse for matters regarding the web.In my experience, issues often crystalize around the website / web strategy.
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Eisenhower’s matrix:
Understand Important vs Urgent
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SCHEDULE IT DO IT
CAN IT DELEGATE IT
URGENT
IMPO
RTAN
T
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What is
important stuff?
How to identify
important stuff?
Does that even
exist?
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Get it or else…
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Web. Digital. They shouldn’t be seen as
isolated topics.
Successes are found at the intersection
of online and offline.
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y
Think in terms of Benefits to the client.
Then silos and barriers tend to start
breaking.
B2B vs B2C…
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Don’t spread your resources. Focus.
Big Idea, tent poles…
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The Epic Split
JCVD for Volvo Trucks
Test & Amplify
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We probably filter and forget 99% of
the advertising we see.
But there are big campaigns that stay,
with a knack to make a lasting
impression.
(Even better when they use and abuse
the rules or formats)
PS- I can still vividly remember this ca. 1986 Amex ad.
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1983
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1983
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1983
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1983
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Marketing ROI = your sworn enemy!
1. Nobody knows how to measure it,
not even your CFO.
2. Probably perfect to build plants,
not so to build a brand.
3. Even then, it’s just one of many
potential success metrics.
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So why you, web marketer, should pick that quest?
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You’re the Company’s Philosoph
You ask yourself questions.
You must be interested by all subjects.
You have to understand many parts of
the business (products, processes…)
And you must create a vision of your
world.
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We live in a time of paradox.
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CONNECTION VS. ENGAGEMENT
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We live in a time of paradox.
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Source : Comscore, Clarity Ray Adblock report 2012
vs
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CONNECTION ENGAGEMENT
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BE A F*%KING ROCKSTAR
@guillaumerigal
LET’S START A CONVERSATION
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web + ambitious =
#webitious@GuillaumeRigal