![Page 1: Les outils marketing des microfranchises énergie (english)](https://reader036.vdocuments.mx/reader036/viewer/2022062704/5560d519d8b42a3c158b53d7/html5/thumbnails/1.jpg)
MARKETING TOOLS OF THE ENERGY MICROFRANCHISES
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Gilberte, a microfranchised retailer, received this billboard to boost the sales.
Advertising signs
store entrance, in Ouagadougou.
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Teaching aid tools…
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… To informe and promote the products
Armel, chief operating officer, explaining a women’s group the benefits generated by the energy products.
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Products display
A truck runs throughout Burkina Faso to raise awareness on the energy products.
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Each retailers is given flyers on which is introduced the product range.
Products display
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Diversified animations….
becomes more and more famous thanks to radio broadcasts, or during street animations, like the one organised when a store was opened.
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… To raise awareness on the products
and promote products carrying out public tests of the products to assess their performance, or during local events, like here during the Port-au-Prince fair.
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… Public demonstrations
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To recruit new retailers
Communication tools were also designed to recruits new retailers.
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