les outils marketing des microfranchises énergie (english)
TRANSCRIPT
MARKETING TOOLS OF THE ENERGY MICROFRANCHISES
Gilberte, a microfranchised retailer, received this billboard to boost the sales.
Advertising signs
store entrance, in Ouagadougou.
Teaching aid tools…
… To informe and promote the products
Armel, chief operating officer, explaining a women’s group the benefits generated by the energy products.
Products display
A truck runs throughout Burkina Faso to raise awareness on the energy products.
Each retailers is given flyers on which is introduced the product range.
Products display
Diversified animations….
becomes more and more famous thanks to radio broadcasts, or during street animations, like the one organised when a store was opened.
… To raise awareness on the products
and promote products carrying out public tests of the products to assess their performance, or during local events, like here during the Port-au-Prince fair.
… Public demonstrations
To recruit new retailers
Communication tools were also designed to recruits new retailers.