![Page 1: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/1.jpg)
Iorio’s Italian Ice!
Product Specialty: Gelato * Location: Lansing City Market
NMDL Presentation By: Kelsey Adams
![Page 2: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/2.jpg)
1,000 + Facebook “Likes”1,000 + Followers on Twitter100 SCVNGR Check-In’sCreate a larger internet presence via Google
Increase revenue while maintaining the Gelato Experience!
![Page 3: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/3.jpg)
“Activate your fans, don’t just collect them like baseball cards.” – Jay Baer
![Page 4: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/4.jpg)
Revamp website
• http://finalpresentationnmdl.weebly.com/
![Page 5: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/5.jpg)
Twitter!
![Page 6: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/6.jpg)
Google AdWordsSponsored Site
Iorio’s Italian Ice!Lansing’s only place for
Italian Gelato!www.ioriosice.com
Create a greater Internet Presence!
“If it isn’t on the first page of Google, it doesn’t exist!”
![Page 7: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/7.jpg)
Blogging!
![Page 8: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/8.jpg)
SCVNGR & YouTube
![Page 9: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/9.jpg)
Budget & Timeline
![Page 10: Kelsey Adams- Final Presentation: Iorio's Italian Ice](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554c9b4cb4c905c10d8b4ec3/html5/thumbnails/10.jpg)
Evaluating Success• Facebook, Twitter & SCVNGR goals reached
• YouTube views• Retweets and Status “Likes”• Blog Comments
• And most importantly: INCREASED SALES