Kelompok 2 :
ANDIKA SUGIARTO 1306419501BAYANG DWI KUSUMADITO 1206333805
AULIA ICHWAN 1306356173ANDREAS HOTMANRI S 1306356091
ANDI ALMIRA CHRISTANTRIRAMA 1306356085ASTRI AYUNINGTIAS 1306359154
The Process of Innovation :
Realizing the Business Model
Cat Cafe•indonesia•
Sources of InnovationShock to System
Accidents
Watching Others
Recombinant Innovation
Regulation
AdvertisingInspiration
Knowledge
Needs Pull
Future Exploration
Innovators
Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.
Innovation Search Strategy
Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.
Search Strategy Mode of Operation
Sending Out Scouts Dispatch idea hunters to track down new innovation triggers
Exploring Mulitple Futures
Use futures techniques to explore alternative possible futures and then develop innovation options
Using the web Harness the power of the web, through online communities, and virtual worlds, for example, to detect new trends
Working with active users
Team up with product and service users ti see the ways in which they change and develop exixting offerings
Deep Diving Study what people actually do, rather than what they say they do
Probe and learn Use prototyping as a mechanism to explore emergent phenomena and act as boundary object to bring key stakeholders into innovation process
Mobilize Mainstream Bring mainstream actors into the product and service development process
Innovation Search Strategy
Source: Tidd, J. and Bessant, J. (2009). Managing Innovation.
Search Strategy Mode of Operation
Corporate Venturing Create and deploy venture unit
Corporate Entrepreneurship and Intrapreneuring
Stimulate and nurture the entrepreneurial talent inside the organization
Use Brokers and Bridges Cast the ideas net far and wide and connect with other industries
Deliberately Diversity Create diverse teams and a diverse workforce
Idea Generators Use Creativity Tools
ProcessCat Cafe•indonesia•
Idea Generatio
n
Idea Conversio
n
Idea Diffusion
RANTAI NILAI INOVASI
Source: Avanti Fontana, “Innovate We Can!”, 2011
Process
Source: Hansen and Birkinshaw, 2007 dalam Cesar and Claudia,
According to Hansen and Birkinshaw, there are some question that could represent value chain of inovation
Business Strategy Cat Cafe
• Kecintaan kami para penyusun konsep terhadap Hewan peliharaan Kucing
• Pengetahuan akan Kebutuhan ruang dan psikologi kucing terkait dengan hubungan dengan manusia
Inte
rnal
• Banyaknya coffeshop di Indonesia
• Banyaknya tempat penitipan dan tempat yang menawarkan jasa untuk kucing di indonesiaEkst
erna
l
Differentiation Strategy
Cat Cafe•indonesia•
Sumber : Cafe Gio Cat, www.visitkorea.or.kr
Model Business Cat CafeCat Cafe•indonesia•
Sumber : Business Model Canvas: nine business model building blocks, Osterwalder, Pigneur & al. 2010
Structure (Organik)Cat Cafe•indonesia•
Ada tim-tim lintas fungsi
Informasi mengalir Bebas
Rentang Kendali lebar
Desentralisasi
Formalisasi RendahStruktur Organisasi Manajemen Cat Cafe
Sumber : Bagan 3.1,hal.64,Innovate We Can,Avanti Fontana, 2011
Organisasi Organik
Stimulation Innovation
Sumber : Robins dan Coulter 2007
Application in Cat Cafe Indonesia : Struktur organisasi organik Komunikasi intensif Menciptakan lingkungan kondusif
untuk inovasi
Application in Cat Cafe Indonesia : Social Media Exposure Promotion Openess; First mover with cat lover
base loyalty Learn from failure
Application in Cat Cafe Indonesia : Veterinarian Updation Skills Coaching Skills for Supervisor Incentive performance