Download - Journalism Class
The New Marketing Imperative
By Herb Lawrence, Center DirectorASU Small Business and Technology Development Centerhttp://www.slideshare.net/hlawrenc/journalism-classhttp://www.slideshare.net/hlawrenc/journalism-class
Why the Imperative?50% of World Population Under 30
◦46% of US population under 34 by 2015◦45% of Arkansas population under 34 by
20153 out of 4 Americans have Internet107 TRILLION emails sent 2010Each Day 2 BILLION videos watched
on YouTubeAVERAGE internet user 186 videos a
month
Current Statistics3 out of 4 use Social networks regularlySocial media overtaken e-mail as #1 activity on the web
◦17% of all web usage200 million blogs
◦900,000 blog posts daily◦34% of opinions about companies, brands and
products93% of social media users believe
companies should have presence on social media
25 BILLION Tweets sent 2010 on Twitter88.8 MILLION .coms registered in 2010255 MILLION WEBSITES as of Dec 2010FACEBOOK TO HIT 650 MILLION USERS
◦1 IN 13 people worldwide ½ check in daily◦48% 18-34 year olds check Facebook when
they wake up◦28% check Facebook on smart phone before
getting out of BED!
35+ Age Group is over 30% all Facebook
3 out of 4 Americans on Facebook48% of Under 30 said they find out
about the news through FacebookTwitter has 75.6 MILLION users in USLinkedIn Connects Business
Professionals ◦50.8 MILLION worldwide◦22.8 MILLION in US
GETTING OUR HEADS AROUND INTERNET MARKETING
The ElephantCash
Register
Web Site
Outbound Marketing
Inbound Marketing
Print AdvertisingMail MarketingTrade ShowsE-Mail MarketingRadio/Cable/ TV
BlogsSEOSMOPermission E-MailLocal Search
Fundamentals of Effective Marketing Have NOT Changed
Market SegmentationTarget Markets Information ChannelsTarget Needs/WantsCrafting Compelling
MsgAnalyzing ResultsTime Management
NEW CONSUMER INTERNET USERS
http://www.pewinternet.org/Trend-Data/Whos-Online.aspx
Where they Get News/Information
Customer Involvement has changed
Potential Customers NOW Find You (maybe)
Customers now begin search for information on line Includes B2B
Review WebsitesRead BlogsRead CommentsPoll Friends on lineConduct LOCAL
Search
Population of Users
Target Group(s)
CHANGE: Customers have made critical decisions BEFORE they actually contact you http://www.google.com/
Web Site Inbound Marketing
Social Media SEO Permission E-Mail
Constant Contact
Local Listings
Google Maps
Yelp
Jonesboro.com
Blogging
FacebookTwitterLinkedInSlideshareFlickrPhotobucketFriendfeedDiggGoogle Buzz
How You Can Learn More
Facebook ABCs for Business ◦March 10, 6-9 pm ASU Tech Center
in Jonesboro◦March 15, 1-4 pm & 6-9 pm
Batesville ChamberSearch Engine Optimization
Seminar◦March 22, 1-4 pm Mountain Home
For More Information or to Register:◦ http://ualr.edu/training/jonesboro.asp
Connect with HerbBlog: http://www.asbtdc-asu.comFacebook Page
http://www.facebook.com/asu.sbtdcFacebook Profile
http://www.facebook.com/herb.lawrence
Twitter http://www.twitter.com/asbtdc_asu
LinkedIn http://www.linkedin.com/in/asusbtdc
E-mail [email protected]