FCS-Marketing PlanSocial Computing

Jawad TahsinKhizer ZulfiqarKazim ZaidiZulfiqar HadiDanish Mustafa Zaidi

INTRODUCTION

With its approximately 60 years of presence, IBA has developed its name as one of the finest business institutes in Pakistan

Unfortunately, IBA has not been able to earn the same recognition for its FCS program.

This can be due to the fact that the Faculty of Computer Science (FCS) has not been able to market itself properly

The focus of this presentation to critically evaluate the current online marketing strategy of IBA

CURRENT USE OF SOCIAL MEDIA TOOLS BY IBA

Currently IBA has its presence in almost all social media websites popularly used in Pakistan. Facebook Twitter Youtube LinkedIn

We propose that for the time being IBA should have its presence limited to these sites only.

But IBA needs to work in the usage of these sites so as to get maximum results.

Facebook (Current Usage)

Very limited members The contents are not regularly

updated Very little discussions and polls to

keep the members engaged Facebook Ads are not utilized Content is very limited for the

current students of IBA only. The Alumni or people outside IBA have no interest in it

Facebook (Proposed Usage) Efforts must be done to increase members

so that the scope of discussions widen Relevant and interesting content should

be posted Discussions should be hosted on relevant

topics so that the page becomes a source of knowledge

Students should be allowed to discuss their problems relating to IBA

Polls and Competitions should be hosted

Twitter (Current Usage)

Tweet are not regular (only 10 tweets since 2009)

Very few followers (only 214) No serious efforts done till date to

promote IBA through this channel

Twitter (Proposed Usage) Efforts should be done to increase the

number of followers Tweets should be more regular Information relating to admissions and

competitions should be communicated to the public through this channel

The student societies should be made to post regular information about their events through this medium

Notification of holidays should be made through this

Youtube (Current Usage)

Very few videos (only 13 in specific) Videos are relating to guest speaker

sessions and there is an IBA documentary Very few subscribed users Not many interactive tabs No content targeting the college students A lot of interesting IBA videos are

scattered throughout youtube but are not posted through the official IBA website

Youtube (Proposed Usage) Videos should be posted that are rich in

knowledge and which can be a helpful resource to both students and non students.

Lectures of basic courses should be filmed and their videos should be posted on youtube as is done by e.g Stanford University

Videos of Extracurricular activities held in IBA should also be posted which would help promote the fun side of IBA

Interviews of current and Ex IBA students should be posted as they are the best possible brand ambassadors of IBA

Other Recommendations

Conducting career counseling sessions in school and colleges either by going to those institutions physically or through video conferencing

The faculty should be more approachable to non IBA students to answer their question relating to their field of interest

Competition relating to computer sciences should be conducted and school and college students should be encouraged to participate in it.

Other Recommendations

A new society by the name of social media society should be established which would be responsible to represent and promote IBA through social media as students are generally more capable of handling these mediums.

Thank You!