Janet Kelly, Ph.D.Executive Director
Urban Studies Institute
Matthew H. Ruther, Ph.D.Director
Kentucky State Data Center
University of Louisville
New Peer Cities
Memphis
St Louis
Nashville
Greensboro
Oklahoma City
Knoxville
Greenville
Tulsa
Louisville
Indianapolis
Birmingham
Grand Rapids
Kansas City
Omaha
Cincinnati
Pittsburgh
Charlotte
Columbus
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Percent Workforce Bachelors and Above
Memphis
Birmingham
Columbus
Tulsa
Nashville
Greensboro
Knoxville
Kansas City
Charlotte
Pittsburgh
Oklahoma City
Cincinnati
Louisville
Indianapolis
Omaha
Greenville
St Louis
Grand Rapids
0% 5% 10% 15% 20% 25%
Percent Workforce Under 30
KnoxvilleGreenvilleNashvilleSt Louis
Grand RapidsLouisville
IndianapolisOklahoma City
GreensboroCincinnatiMemphis
BirminghamOmaha
Kansas CityTulsa
ColumbusPittsburghCharlotte
0% 10% 20% 30% 40% 50% 60% 70%
Percent Downtown Jobs Paying $3,333 or More a Month
GreenvilleGreensboro
OmahaMemphis
Oklahoma CitySt Louis
TulsaBirmingham
KnoxvillePittsburghColumbusCincinnati
Kansas CityGrand Rapids
NashvilleCharlotte
IndianapolisLouisville
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Percent of County Jobs in CBD
ZIP Code 40202
Output: $2.8 billionJobs: 20,420Employee Compensation: $895 million
Metro Louisville to Outside
40%60%
Within Metro Louisville
Trade Flows
CBD within the Urban Core Central Business District (CBD) is an
economic concept, not necessarily a demographic concept
Important symbiotic relationship between the CBD and its nearby neighborhoods
“Urban Core”: The CBD, as well as the close-in/adjacent neighborhoods
Primary focus on indicators that suggest high quality of place in the urban core – these include age, educational attainment, income, and homeownership
Louisville’s Urban Core
Source: ESRI
1% of MSA area
9% of MSA Population(4th of 18 peers)
10% of MSA Housing(4th of 18 peers)
Urban Core within the MSA
Population in Urban Core
Source: 2009-2013 American Community Survey
Source: 2009-2013 American Community Survey
Housing Units in Urban Core
Source: 2009-2013 American Community Survey
% of Urban Core Housing Occupied
Source: 2009-2013 American Community Survey
% of Urban Core Housing Owner Occupied
Quality of Place Housing Indicators
Source: 2009-2013 American Community Survey
Source: 2009-2013 American Community Survey
% Age 25-34 in Urban Core
Source: 2009-2013 American Community Survey
% College Educated in Urban Core
Source: 2009-2013 American Community Survey
Median Income in Urban Core
Quality of Place Population Indicators
Source: 2009-2013 American Community Survey
Source: 2009-2013 American Community Survey
Alternative Transportation Usage
Walk Score®
Source: http://www.walkscore.com
Louisville Urban Core Comparison
2000 2013Peer Rank
Total Population 113,378 106,069 8th
Total Housing Units 54,439 55,974 8th
Occupancy Rate (%) 89.0 81.5 14th
Owner Occupied (%) 41.1 36.2 18th
Age 25-34 (%) 14.8 16.4 8th
HS Graduates (%) 69.3 79.7 9th
College Graduates (%) 14.6 19.4 12th
Advanced Degrees (%) 5.8 8.7 10th
Sources: 2000 Decennial Census SF3; 2009-2013 American Community Survey
Summary Louisville ranks highly among peer cities in total
population and housing units in the urban core
Strong urban core neighborhoods that contribute to the vitality of the CBD (Old Louisville, Highlands, Clifton)
However, the city lags behind peers on many quality of place indicators
Since 2000, small population loss in the urban core, but increased housing units and significant positive change in educational attainment and young populations
Shawn HerbigIQS Research
Cluster Analysis of 750 interviews
Generated 6 unique clusters
DT Mid-
dlings26%
DT Ambassadors24%
Frequent Users - Looking for Im-prove-ments19%
Affluent DT
Workers10%
DT Pessimists10%
Older & On the
Waterfront10%
Downtown Clusters
Affluent DT Workers – 10%
• HHI mode $75,000+• Familiar with DT • Support DT• But, engage less currently and are not interested in engaging more
• Most interested in additional restaurants & events
Frequent Users – Looking for Improvement – 20%
• Non DT workers
• Highest usage
• High comfort level
• Feel moderately safe, less likely to engage in future
•39% say DTL worse than other Downtowns
Downtown Ambassadors - 24%
• Not DT workers
• Current usage is moderate
• Future usage is STRONG
• Most likely to move DT• Downtown ambassadors or Downtown Louisville ambassadors?
Perceptions Continue to Improve
2012 2013 2014
A lot of things to do 62% 68% 86%
Exciting 44% 54% 76%
Fun 53% 63% 75%
Family friendly 54% 62% 75%
Future Amenities 2012 2013 2014
Unique Shopping Experience 39% 49% 62%
More events along the waterfront 53% 66% 61%
More development along the waterfront 61% 71% 79%
Bourbon experience (micro distilleries) 28% 45% 47%
Additional downtown entertainment 50% 58% 60%
Effort is Creating Improvement
Rebecca Matheny, Executive Director
Louisville Downtown Partnership
LDP’s Mission
The mission of the Louisville Downtown Partnership is to aid in the facilitation and strengthening of commerce, provide maintenance assistance, beautify and enhance streetscapes, improve security and safety, and stimulate high quality development and vitality in Louisville’s Downtown.
LDP’s Vision
The vision of the Louisville Downtown Partnership is to collaboratively develop Downtown Louisville into an economic catalyst for all of Louisville and to be a vibrant, dynamic, urban core recognized for growth, innovation, and attractiveness of place.
Economic Development
• Private/Public Partnerships
• Direct Business Outreach
• Technical Assistance
• Loan Funds • Incubation and
Expansion Efforts
Planning and Urban Design
• Downtown Master Plan
• Connectivity Studies
• Targeted Planning Efforts
Project Management
• Implementation of Plans
• Improvement of Targeted Areas
Business Improvement District • River to Jefferson:
Floyd – 9th
• Jefferson to York: 2nd – 7th
• Future Expansion
Clean and Safe
• 332 Trees Planted• 191 Flower Pots Planted • 37 Tree Wells• 16 ambassadors• 27,000 staff hours• 6,600 graffiti tags• 150,000 lbs of trash
Marketing, Communications, and Events
• Targeted Events• Enhancement • Public Notifications• Visitor and Business
Marketing
Research • State of Downtown
Demographic and Economic Data
• Over 175 databases, fact sheets, and maps
• Interviews with Downtown and Suburban Executives
• Retail and Housing Market Studies
Thank You!
