Download - Intro to Social media additional pages
6 Steps to Social Media
Marketing SUCCESS!By Herb Lawrence, ASU Small Business and Technology Development Center Director
Marketing Fundamentals Haven’t changed
Effective MarketingSegmenting your MarketDeveloping Target Groups Information ChannelsTarget Needs/WantsCraft Compelling MessageAnalyze ResultsTime Management
The “On-Line” Elephant
Web Site
Social MediaSEO Permission
E-MailLocal
ListingsBloggi
ng
FacebookTwitter
LinkedInYouTube
Bookmarking
SlideShareFlickr
Photobucket
Tumblr
Google MapsYelpJonesboro.comFourSquareGowalla
Traditional Media
Where they Get News/Information
Customer Involvement Changed
Customer NOW Find You (Maybe)
New Consumers
Begin Search on-Line Includes B2BReview WebsitesRead Blogs on SubjectRead Comments Poll Friends on-lineConduct Local Search
ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
THE CHALLENGE
Step 6 – Measure ROI
QUALITATIVE QUANTITATIVE
Involved in Industry Conversations
How Customers Perceive us versus competition
Did we build KEY relationships
Moving from MONOLOGUE to DIALOGUE?
Website AnalyticsSocial MentionsSEO RankingLink ClicksNewsletter/E-mail
Subscribers added
Tips to get started Platforms you can ACTIVELY
MaintainWhat outsourcing is needed?
◦Design, Development, content◦Brand Monitoring,
Plan your Content FLOWFind Tools to AUTOMATE
◦Ping.fm◦HooutSuite◦Tweetdeck
FIND SYNERGY
Thank You! Oh or call me: 870-972-3517
Let’s Connect On-LineE-mail [email protected]: http://www2.astate.edu/a/business/sbtdc/ASU Small Biz Blog http://www.asbtdc-asu.comFacebook Page: http://www.facebook.com/asu.sbtdcFacebook Profile: http://www.facebook.com/herb.lawrenceTwitter: http://www.twitter.com/asbtdc_asuLinkedIn: http://www.LinkedIn.com/a/asusbtdc
