6 Steps to Social Media

Marketing SUCCESS!By Herb Lawrence, ASU Small Business and Technology Development Center Director

Marketing Fundamentals Haven’t changed

Effective MarketingSegmenting your MarketDeveloping Target Groups Information ChannelsTarget Needs/WantsCraft Compelling MessageAnalyze ResultsTime Management

The “On-Line” Elephant

Web Site

Social MediaSEO Permission

E-MailLocal

ListingsBloggi

ng

FacebookTwitter

LinkedInYouTube

Bookmarking

SlideShareFlickr

Photobucket

Tumblr

Google MapsYelpJonesboro.comFourSquareGowalla

Traditional Media

Where they Get News/Information

Customer Involvement Changed

Customer NOW Find You (Maybe)

New Consumers

Begin Search on-Line Includes B2BReview WebsitesRead Blogs on SubjectRead Comments Poll Friends on-lineConduct Local Search

ALL BEFORE YOU EVEN KNOW THEY ARE THERE!

THE CHALLENGE

Step 6 – Measure ROI

QUALITATIVE QUANTITATIVE

Involved in Industry Conversations

How Customers Perceive us versus competition

Did we build KEY relationships

Moving from MONOLOGUE to DIALOGUE?

Website AnalyticsSocial MentionsSEO RankingLink ClicksNewsletter/E-mail

Subscribers added

Tips to get started Platforms you can ACTIVELY

MaintainWhat outsourcing is needed?

◦Design, Development, content◦Brand Monitoring,

Plan your Content FLOWFind Tools to AUTOMATE

◦Ping.fm◦HooutSuite◦Tweetdeck

FIND SYNERGY

Thank You! Oh or call me: 870-972-3517

Let’s Connect On-LineE-mail hlawrenc@astate.eduWebsite: http://www2.astate.edu/a/business/sbtdc/ASU Small Biz Blog http://www.asbtdc-asu.comFacebook Page: http://www.facebook.com/asu.sbtdcFacebook Profile: http://www.facebook.com/herb.lawrenceTwitter: http://www.twitter.com/asbtdc_asuLinkedIn: http://www.LinkedIn.com/a/asusbtdc