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InternetLa Révolution Marketing
Gilles Dandel : Expert Marketing InternetDir. Agence WSI OBIWEB
WSI Area Representative / France
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Être trouvé sur Internet est devenu stratégique pour toutes les entreprises
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Faire un site internet n’est plus suffisant
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Évolution du nombre de nom de domaine
Source Netcraft
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Il faut faire du SEO, PPC, …
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SEO vs PPC
Référencement
Naturel
(SEO)
74.3%
Pay Per Click13.5%
PPC– 12.2%
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How Obama Used SocialMedia
1. Barackobama.com has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers
2. Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area
3. On Social Sites such as Facebook, Twitter, MySpace4. Unlike McCain – Obama participated online and created his
own videos, his own emails exclusively for his online supporters
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Pourquoi faire du SEO ?
• Pour être visible sur les moteurs de recherche• Rassurer ses prospects / clients • Eviter de se laisser distancer par la concurrence• Générer des contacts, Vendre en ligne
Source: Microsoft
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La révolution marketing est en marche
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Pour obtenir des clients à moindre coût
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B2B ou B2C ? Les 2 !
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Petites ou Grandes entreprise ?
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La révolution Marketing Internet
La révolution Marketing
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Le numérique au centre du marketing et de la communication
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Témoignage : CG Traduction & Interprétation
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Nouveau site, nouveau design, nouveau référencement
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• Être visible sur Google
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Mesurer la performance !
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WSI : Un réseau d’agences Marketing Internet pour les TPE / PME
• WSI : We Simplify Internet• Siège à Toronto – Canada• Des agences WSI dans + 80 pays
Depuis le milieu des années 90, nos Consultants
ont aidé des milliers d’entreprises à travers le monde à Optimiser leur Business avec Internet.
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Pour aider nos clients à Optimiser leur Business avec
Internet
Une offre globale
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Associations/Partnerships
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L’ÉQUATION CHANGE
Contenu = Attention
Contenu, outils, services
= Attention, participation, interaction,
contenu
http://www.flickr.com/photos/wespionage/
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Le monologue ne fonctionne plus
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Créer du contenu qui engendre des
Conversations…
“Without content, conversation is mere networking.
Without conversation, content is dead. It goes nowhere.”
Tippingpointlabs.com
www.wsi-marketing-internet.com/livres-blancs-internet-wsi.htm
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Pour en savoir +
• Visitez nos sites, – www.wsi-marketing-internet.com– www.atelier-marketing-digital.com
• Suivez nous sur : – http://twitter.com/WSI_OBIWEB – http://www.youtube.com/wsipowered– http://www.facebook.com/pages/Devenir-Expert-Marketin
g-Internet-franchise-WSI/283082222144?success=1
– http://www.viadeo.com/fr/profile/gilles.dandel1