Internet for all – why are cars not connected today ?Cambridge Wireless 15/05/2014
Dr Mike Short CBE FREng FIET
Vice President - Telefonica Europe
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1973 1983
Motorola D 8000X
1992 19962000
2003
200619992007
2007
2012
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Motorola International
Motorola SC
Nokia 8110
Nokia N80
Nokia 1200
Apple
Samsung Galaxy SIII
BlackBerry Z10
Samsung Galaxy S4
First publicmobile call
3G 4G
“Everyone now has the power to innovate in a digital world thanks to the marriage between the two great
innovation platforms of the 21st century: internet and mobile.”
Dr. Mike Short, Financial Times, April 2013The mobile phone turns 40
Nokia 2110
1993
NokiaCommunicator
2002
Source : Nokia 1994 - 2012 - 5 Iconic designs : CCS INSIGHT
Mobile Connections - 7,045,240,886 (7.36%)
Unique Mobile Subscribers - 3,538,976,641 (6.36%)
Revenue/year FY 2013 $1.13T - 3.75 %
ARPU/month FY 2013 $12.15 - 3.97%
Source: GSMA Intelligence 2014, current and year-end data
www.gsmaintelligence.com
http://www.gsmamobileeconomy.com/
Global Data ( 8th May 2014)
What is the calling pattern today ?
> 120 Million Phone calls per day > 140 Million Text messages per day
> 175 Terabytes of data per day
Source : Telefonica UK Q1 2014
Long Ago, People Danced @ Concerts, Now They Video / Click / Share / Tweet…
1990s 2010s
Connected car services• Safety (eg Breakdown/eCall)
• Support (eg Journey planner; “Internet on wheels“)
• Navigation - real time maps
• Security (eg asset tracking/ anti -theft/insurance
• Efficiency (eg Fleet management ; PAYG driving)
• Source : Telefonica _ What is not connected now and why (Dec 2011) http://bit.ly/1n37G
Everyone now has the power to innovate in a digital world thanks to the marriage between the
two great innovation platforms of the 21st century: internet and mobile.
Dr. Mike Short, VP Telefonica, Financial Times, April 2013
Connected or smart homes •Security / alarms / video•Home working •Mobile learning •Media or family data storage •Connected appliances •Telecare and monitoring •Remote patient management •Assisted living /sensors •Maintenance and related services •Energy and water management
Travel / tourism in the Digital age
• Planning : Maps / trails ; comms infrastructure; Web and Wifi ready ; Roaming ; Video library
• Trading : Visitor/ location info (eg GPS) ; web up and downloads ; ecommerce / ticketing ;
• Informing and sharing : Social media ; Apps ; • Caring : Security ; Disability and elderly; Access • Serving : Customer care ; Billing + payments ;
Reporting and Data Analytics
• Mobile Internet is much more than making calls
Next generation connected cities
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City Goals
Challenges
City Vision
M2M Apps Big Data & Cloud
Process
optimization
Competitive
advantage
Governance &
planning
Sustainability
& quality of life
Innovation
Openness ScalabilityLocal / global
balance
Financial
sustainability
Holistic
approach
Regulatory
issues
Parking
Electric Vehicle
Logistics
Connected roads and cities • Traffic flow management and modelling
• Network management
• Lighting/CCTV controls
• Electric vehicle (EV) charging posts and billing
• Intelligent road signs with real time info
• Connected sensors for weather/environment
• Parking/ Toll technology
• Road user or Congestion or Area charging
• Public info services – real time info / graphics
• Incident notification and security
To conclude
Mobile Internet continues to grow and innovate Coverage / investment open up new opportunities Connected cars benefit through wider connectivity
Connected cities – better informed and served ; greener and more secure
Smartphone or car led services revolution ?
m2m
Find out more_
• Dr Mike Short CBE FREng FIET
• VP Telefonica Europe
m2m
Please contact:
