Integrating Technologyinto Your Business
Geoffrey GrahamGuildQuality
[email protected] (888) 355-9223
Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998
Operations
More with less – Delegating to technology
• Reality of the marketplace
• Finding Dollars in Technology
Business to Business Decision Making
• Real Time Right Now
• One Version of the Truth
• Benchmarking
• Dashboards
• Profits Are a Click Away
Using Portals
• Trades
• Documents, PO, Payments, Schedules
• Suppliers
• PO, Schedules, Lead Times
• Field
• PO, VPO, Schedules, Documents, Toolkit
• Buyer
• Lender?
Document Collaboration
• Trade Documents
• Supplier Documents
• Job Documents
• Contract Documents
• Lender Documents
• Photo Documentation
Marketing & BrandingThe technologies we use, why we use
them, and how we use them.
We try to avoid:bureaucracy, micro management, & middle managementinvesting without a measurable returnconfusion & cacophony
We believe:The new economy is a reputation economy.
The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude.
Fast Company, November 2008
Your first encounter with your prospect is not their first encounter with you.
Greg Stine, Polaris Consulting
Our primary “tools”:EmailGuildQuality WebsiteGuildQuality BlogRegular NewsletterLinkedIn Discussion Group & Facebook Fan PageLinkedIn ProfilesGuildQuality’s TwitterMy personal TwitterEach reinforces the others
GuildQuality Blog
Email Newsletter
LinkedIn Discussion Group
addthis.com (the “share” button)
The easy things:
Google LocalYelp, Kudzu, etc.LinkedInFacebookEmail signature with linksEasily sharable presentations & pictures (Slideshare.net, Flickr.com)
Requires ongoing effort, genuine interest, and mild to extreme dorkiness):
Twitter (plus Tweetie on the iPhone)Facebook Fan PageContribute to forum discussions
Requires serious work on our part but has a high, measurable return:
Blog (wordpress.com)Newsletters & Updates (campaignmonitor.com)
Unbelievably difficult but necessary & foundational:
Well-written emails & marketing copy
Self Evaluation
Evaluate Your Website
• Understand SEO
• Content Current?
• Real-time updating
• Visual Content
• Web-presence vs. Website
Evaluate your Business Communications
• Everything Electronic
• Know Your Stakeholders and Their Needs
• Follow the Paper Trail
• Your Technology and Adoption Possibilities
Evaluate your Processes
• Start Package Collaboration
• Scopes of Work
• Electronic Updates (verify and accept)
• Paperless PO System
• Loyalty Systems
Evaluate your Lender Communication
• Schedules to Draws
• Job Level P&L
• XBRL
• Preferred Rates
Integrating Technologyinto Your Business
Geoffrey GrahamGuildQuality
[email protected] (888) 355-9223
Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998
