integrating technology into your building or remodeling business

Integrating Technologyinto Your Business

Geoffrey GrahamGuildQuality

[email protected] (888) 355-9223

Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998

Operations

More with less – Delegating to technology

• Reality of the marketplace

• Finding Dollars in Technology

Business to Business Decision Making

• Real Time Right Now

• One Version of the Truth

• Benchmarking

• Dashboards

• Profits Are a Click Away

Using Portals

• Trades

• Documents, PO, Payments, Schedules

• Suppliers

• PO, Schedules, Lead Times

• Field

• PO, VPO, Schedules, Documents, Toolkit

• Buyer

• Lender?

Document Collaboration

• Trade Documents

• Supplier Documents

• Job Documents

• Contract Documents

• Lender Documents

• Photo Documentation

Marketing & BrandingThe technologies we use, why we use

them, and how we use them.

We try to avoid:bureaucracy, micro management, & middle managementinvesting without a measurable returnconfusion & cacophony

We believe:The new economy is a reputation economy.

The conventional wisdom is that a satisfied customer will tell one person and an unhappy person will tell 10...That’s now been upped by orders of magnitude.

Fast Company, November 2008

Your first encounter with your prospect is not their first encounter with you.

Greg Stine, Polaris Consulting

Our primary “tools”:EmailGuildQuality WebsiteGuildQuality BlogRegular NewsletterLinkedIn Discussion Group & Facebook Fan PageLinkedIn ProfilesGuildQuality’s TwitterMy personal TwitterEach reinforces the others

GuildQuality Blog

Email Newsletter

LinkedIn Discussion Group

addthis.com (the “share” button)

The easy things:

Google LocalYelp, Kudzu, etc.LinkedInFacebookEmail signature with linksEasily sharable presentations & pictures (Slideshare.net, Flickr.com)

Requires ongoing effort, genuine interest, and mild to extreme dorkiness):

Twitter (plus Tweetie on the iPhone)Facebook Fan PageContribute to forum discussions

Requires serious work on our part but has a high, measurable return:

Blog (wordpress.com)Newsletters & Updates (campaignmonitor.com)

Unbelievably difficult but necessary & foundational:

Well-written emails & marketing copy

Self Evaluation

Evaluate Your Website

• Understand SEO

• Content Current?

• Real-time updating

• Visual Content

• Web-presence vs. Website

Evaluate your Business Communications

• Everything Electronic

• Know Your Stakeholders and Their Needs

• Follow the Paper Trail

• Your Technology and Adoption Possibilities

Evaluate your Processes

• Start Package Collaboration

• Scopes of Work

• Electronic Updates (verify and accept)

• Paperless PO System

• Loyalty Systems

Evaluate your Lender Communication

• Schedules to Draws

• Job Level P&L

• XBRL

• Preferred Rates

Integrating Technologyinto Your Business

Geoffrey GrahamGuildQuality

[email protected] (888) 355-9223

Craig SchweikartConstellation Homebuilder [email protected] (206) 450-998