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Segmenting the global MVNO footprintAs of the end of 2015, the world’s mobile network operators (MNOs) host 1,038 mobile virtual network operators (MVNOs) and 277 MNO sub-brands. This represents a total of more than1,300 mobile service providers worldwide hosted by MNOs, in addition to their own core brands
AsiaPacific
CISEurope LatinAmerica
MENANorthAmerica
SSA
137 18
599
29 14 13113
Number of MVNOs by region, 2015*
DiscountAn MVNO whose main proposition is low-cost services
MigrantAn MVNO whose primary o�ering focuses on international voice services
RetailAn MVNO associated withthe consumer retail industry
RoamingAn MVNO whose o�ering is typically targeted at international travellers through roaming agreements with MNOs across multiple markets
M2Man MVNO that supports (embedded) machine-to-machine services
BusinessAn MVNO whose primary o�ering targets business customers
TelecomAn MVNO whose o�ering forms part of a range of telecom services such as fixed-line phone and broadband internet
Media/EntertainmentAn MVNO associated with the mediaor entertainment industries
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Business Discount M2M Media Migrant Retail Roaming Telecom
AsiaPacific
CIS Europe LatinAmerica
MENA NorthAmerica
SSA
9%
26%
5%8%
12% 12%8%
20%
Two thirds of all MVNOscan be found in Europe
Focus onlow-costservices
Sub-brands di�er from MVNOs in that they are wholly-owned and operated by theirMNO parent, despite being marketed independently of that MNO
Focus onbundles and
data services
* excluding 115 ‘international’ MVNOs that provide global connectivity to roamers and thus operate across multiple markets
GSMA Intelligence
MVNO presence split by tari�and region, 2015*
Prepaid Contract Prepaid/Contract
Global MVNO segmentation, 2015 Number of sub-brands by region, 2015
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20
13188
14
1522
5