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Segmenting the global MVNO footprintAs of the end of 2015, the world’s mobile network operators (MNOs) host 1,038 mobile virtual network operators (MVNOs) and 277 MNO sub-brands. This represents a total of more than1,300 mobile service providers worldwide hosted by MNOs, in addition to their own core brands

AsiaPacific

CISEurope LatinAmerica

MENANorthAmerica

SSA

137 18

599

29 14 13113

Number of MVNOs by region, 2015*

DiscountAn MVNO whose main proposition is low-cost services

MigrantAn MVNO whose primary o�ering focuses on international voice services

RetailAn MVNO associated withthe consumer retail industry

RoamingAn MVNO whose o�ering is typically targeted at international travellers through roaming agreements with MNOs across multiple markets

M2Man MVNO that supports (embedded) machine-to-machine services

BusinessAn MVNO whose primary o�ering targets business customers

TelecomAn MVNO whose o�ering forms part of a range of telecom services such as fixed-line phone and broadband internet

Media/EntertainmentAn MVNO associated with the mediaor entertainment industries

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Business Discount M2M Media Migrant Retail Roaming Telecom

AsiaPacific

CIS Europe LatinAmerica

MENA NorthAmerica

SSA

9%

26%

5%8%

12% 12%8%

20%

Two thirds of all MVNOscan be found in Europe

Focus onlow-costservices

Sub-brands di�er from MVNOs in that they are wholly-owned and operated by theirMNO parent, despite being marketed independently of that MNO

Focus onbundles and

data services

* excluding 115 ‘international’ MVNOs that provide global connectivity to roamers and thus operate across multiple markets

GSMA Intelligence

MVNO presence split by tari�and region, 2015*

Prepaid Contract Prepaid/Contract

Global MVNO segmentation, 2015 Number of sub-brands by region, 2015

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20

13188

14

1522

5