Download - Influencer Broadcast - Bloggerconf 210516
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InfluencerBroadcast:
How agencies and influencers can work together
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About Me
• Creative Director New/Slang• 4 years working in agencies• Course Consultant for Digital
Marketing Institute
Say hello @seanearley
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About New/Slang
• Only 1 and a half years old• Won 9 Industry Awards
including Grand Prix at the Sockies 2015
• Clients such as Lidl, HB, Lyons• Team of 12
Say howiya @NewSlangIE
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What is an influencer?
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What is an influencer?
• 22m Instagram Followers• €30,000 per post• 1% relevance
• 20,000 Twitter Followers• €200 per post• 100% relevance
Influence is RELATIVE
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Why do brandswork with influencers?
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Why do brandswork with influencers?
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Why do brandswork with influencers?
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Why do brandswork with influencers?
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Why do brandswork with influencers?
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Why do brandswork with influencers?
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How do we identify influencers?
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How do we identify influencers?
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What do brands want?
Earned
OwnedPaid
Brand
Social media engagements, recommendations, reviews,
blogposts
Social media take overs, brand
ambassadorshipsContent creation partnerships, attendance at events
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What do influencers want?
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What do influencers want?Well it’s not all about the money… Exclusive Access
Free Product
Money Can’t BuyExperiences
VIP
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Transparency
Declare using
#Ad or #Spons
Be truthful in your content
Provide honest
statistics
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But…
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But…
“Disingenuous” “Money Grabbing”
“Shallow”
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So how?Reach
Partnership
Compliant
Creativity
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Good Examples (Paid)
Creativity
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Good Examples (Organic)
Creativity
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Bad Examples - Declaration
Creativity
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Bad Examples - Credibility
Creativity
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Thanks!
Questions?